Great
Good to Great, the book, encourages people that greatness is a choice. OSE further claims that greatness is a moral imperative, because there are numerous pressing world issues that should be solved. These issues require thinking at a scale larger than at which the problems were created, as Einstein said, which implies extreme skill and capacity - or greatness. The good news is that greatness or genius our choices, and these can be learned. A prerequisite is solving survival, like in Maslow's, so that we can participate in the search for self-realization. This appears to be the natural tendency of humans, not the evil and depravity that many people display today. This is great news.
To explore greatness, let's look at the limits of human potential by starting with industry standard. That is, what are the documented cases of greatness or excellence, and what is their frequency in the human population. Or, how much genius is available out there in society and how can genius be grown or suppressed? Certainly it can be assumed that genocides and other programs of oppression and slavery do not promote genius. We first must guarantee a basic level of comforts, from the perspective of Guaranteed Basic Assets. While addressing the Freeloader Dilemma, not contributing to Financialization, nor creating a world of sissified pencilnecks.