What You Do Is Who You Are

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Book on company culture by Ben Horowitz

What You Do Is Who You Are: How to Create Your Business Culture

  1. Create shocking rules - with clear why, reinforced daily
  2. Dress for success - whatever ,essage you need to produce. Clothing - message - culture
  3. Make ethics explicit. Give them attention.
  4. Stay in constant contact - Shaka Senghor story. Small, powerful, respected. Cohort.
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