3D Printer Marketing Strategy
Contents
2019 Brief
- Direction for OSE is scalability, modularity, materials.
- With scalability, we go to larger printer.
- With materials, we go to recycling and filament composing, which addresses artificial scarcity and has applications to housing.
- Materials also addresses larger printers, as without open source materials - large object production is not cost effective.
- Filament making formulas emerges as a solid sideline.
- Recycling allows us to create programs for schools, introducing OSE Clubs for recycling purposes.
- Modularity involves other toolheads, starting with the small CNC mill for making a Rubber Extruder, to make the OSE printer overall less expensive, and manufacturable in a distributed enterprise scenario.
- With Filament Compositing, we can get into publishable, applied research.
- OSE Clubs can thus be founded on recycling and on open source product development of materials, composites, and their products.
- OSE Clubs can include the Stovetop Foundry and MIG Casting as routes to metal parts.
In summary: go large, include filament making, and produce real goods.
Assets
- D3D Photo Shoot
- Jean-Baptiste Log - Jean-Baptiste_Log_-_2014#Sunday.2C_6
- Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go
- Oct 15:
Strategy
- Personal relationship based workshops
- Short term - 2 month runway
Tactics
- End of October for 7 weeks lead - Oct 27
- Free Demos - 1-3 week - 2nd week - free demo workshops starting the 10th. 2 weeks of light demo sessions. 3 hour block. Prep a 2 hour demo.
- Kits available at that time of 2nd third week library demo
Possibilities
- Youtube Review kits sent to channels like Thomas Salander, M<akers Muse, 3D Printing Nerd, etc
- Library demos
- $1400 - 2 day teacher training workshop
- Romantic 3D printer building
- Email captured during build for follow-ups
- If 12 people show up - schedule another workshop
- Corporate training retreats - $15k for a weekend team building retreat
- Rosa worked at a bicycle nonprofit - and they have Google employees repair bicycles. They pay for building 3D printers that they donate to a local hackerspace or library
- Overstock puts millions into blockchain
Implementation
- Jean-Baptiste Log - Jean-Baptiste_Log_-_2014#Sunday.2C_6
- Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go