Creating culture means communicating effectively with various segments of the population. For OSE, this is relevant in so far as OSE is creating open culture, and the way to do that is to communicate its work and principles effectively, so that others have an opportunity to learn. Given that OSE is an education and cultural creation organization, it is extremely important that OSE's communication remain effective, in order to draw in a quality audience. As time goes on, it is imperative that OSE attracts increasingly relevant and effective people into its realm. This has been the history over the history of the project.
Part of our communication strategy is to communicate on different levels depending on the understanding of the audience. There are 6 levels of communication. First is level 0, ground level, is Mainstream Communication. This is as crude as it gets: centralization and warfare are norms. This means sports, sex, and mainstream news. Second is Progressive Communication - the level still stuck on many of the centralized infrastructures, though questioning those very infrastructures. NPR may be an example. Third is Radical Communication - the level where serious critique is provided regarding society's infrastructures. This may be Amy Goodman, King, or Gandhi. Fourth is Transcendent Communication, referring to various profound breakthroughs in human consciousness and practice, such as perhaps Phil Rutter, Joel Salatin, or Allan Savory being the generally accepted norms. Fifth is Free Communication, where one is not bound by societal constructs. Sixth is Integral Communication, which is transcendent, free, and firmly grounded in pursuing a life as an Integrated Human. Integral communication means that general semantics principles are followed, and is marked by being aware that we don't know what we don't know.
Each of these should be defined specifically. This includes identifying the sociologically-known Mental Model that the specific segment of the population lives by, and the resulting Index of Possibilities that this segment recognizes. This should include specifics of generally accepted limits. Further, OSE should specify aspects of OSE work that occur at that level of communication - ie, what is acceptable to talk about and what isn't - and if it is not acceptable, how to refactor the message in a way that is acceptable. This includes listing the things that this group understands, and how this information fits within this group's mental model.