To protect user privacy, removing personally Identifiable Information (PII) before sending data to Google is one way, as is anonymizing IP and disabling tracking. Further, to hide tracking one can use a VPN to access sites. Indeed, Analytics requires website owners that PII be stripped when using Google Analytics. 
Tue Feb 4, 2020
Michael Altfield Attachments 10:07 AM (27 minutes ago) to me, Andreas
We intentionally do not use google analytics; we use awstats.
I intentionally stripped google analytics scripts from our websites as an important step to de-googleify our sites (using open-source alternatives and protecting our visitor's privacy from Google). We looked into Piwik in 2017 as a self-hosted GA alternative, but it had numerous security issues. Currently, we collect analytics on our web traffic using awstats.
> update your registration pages for better > demographic data
Perhaps we can add any desired missing data points (opt-in) to our phplist signup page or something similar. Or a distinct survey.
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