OSE Target Market

The general OSE target market is the social entrepreneur, specificially the Distributive Entrepreneur, who is interested in creating the Open Source Economy. This target market is limited, so it requires market creation.

While the GVCS TED Talk talked about enabling small producers all around the world, that is part of the whole story. Specifically, we are interested in creating startup entrepreneurs who contribute to continued open product development as a matter of ethics. Is this scalable? That is what we are intending to answer.

Can it be ethics that generates transformation? It is probably both ethcs and economic efficiency. For practical purposes, the economic efficiency is more important, as there are plenty of ethical people, but limited options to act ethically in practice. Only the diehards can act ethically, and the rest exist in comfortable unfreedom.

A route to the OS ecnomy could start with Distributed Market Substitution, and if that becomes a proven business model, that will be a great step forward. Whether this is also a great leap forward depends on how well we can frame the process around collaboration. It must be clearly visible that the results come from unleashed collaborative.

Collaboration can start with making marketing relationships within the mainstream, and plugging in small producers as the lifetime design product suppliers. Thus, the part that an ethical Enterprise can develop is marketing.

It can probably be proven easily that open source development can yield superior technology via a crowd effort. This appears to be a matter of proper incentivization.

Now the real question is if the resulting product succeeds in the marketplace.

Importance of Ethical Entrepreneurs

In short, the transition to an ethical economy can be accomplished only when society's members become more ethical. Entrepreneurs can lead the way here. OSE's process must involve teaching about collaboration and its relationship to ethical behavior.

As such, the products and their development must embody ethics in a tangible way.