What the Russians Really Need
The Horbonos family also got unusual insight into the Russians’ motivations. When I asked Sergey what he thought drove them, he was unequivocal. The soldiers, he said, were propelled not by national pride or expansionary zeal but by money. The soldiers all said they had debt—mortgages, loans, medical bills—and needed their army salaries. Even those wages weren’t enough. Their job as mechanics was to repair tanks, but their skill set meant they were also proficient at taking them apart. During breaks in the shelling, they would find damaged or destroyed Russian vehicles and smelt down plates with gold wiring. One plate would get them 15,000 rubles, or about $200, back home.
Notes on solutions and psychology at end:
Think online town halls involving ordinary Russians, where Western celebrities who have large Russian fan bases, such as Arnold Schwarzenegger (whose recent video appeal to his Russian fans got millions of views) envision a different Russia. Think responsive media, where Russians can ask for details about what is happening at the front, and receive evidence-based answers. Think online forums, where doctors discuss how ordinary people can manage the looming Russian health crisis, or YouTube channels where psychologists delve into the psychological stresses that Russians are experiencing.
And the OSE vision appplied here? See relevance to OSE Scaling Incentives Whitepaper.