STEAM Camp Marketing Plan

Assets

1. Main website posting - such as https://www.opensourceecology.org/steam-camp-march-2020/
2. Generic Sizzle Promo - . STEAM Camp Description Promo -
3. STEAM Camp Flyer - -

Marketing Steps

• Post to OSE Workshops FB Page and OSE FB Page
• All instructors - post to other venue social media sites, such as NADLAB FB
• Instructors - invite your friends.
• Post to PhPlist - OSEmail
• Distribute flyer above - digitally and in physical locations
• Post at directories of STEAM Camp programs
• Write a script and publish a video
• Identify where the Target Market hangs out - see Five-Legged Dog
• Invite the target market with a Five-Legged Dog Inviation Video.
• Identify 5-Legged Dog Social Media Sites for Spreading Open Source Microfactories. Then post to these sites.
• Identify 5-Legged Dog Funders - people who fund 5-legged dogs to spread open source microfactories to their communities. Then pitch them to sponsor a student of choice. Recruit people who are qualified, but may not have the resources to attend STEAM Camps or Summer X
• Identify 5-Legged Dog Thought Leaders who can spread the word for us about collaborative-open source product development enterprises that we teach as a Distributive Enterprise
• Identify where announcements may be posted about STEAM Camps.
• Find out venues where potential steam camp instructors hang out.
• Add a testimonial page to the STEAM Camp announcement page.

Identifying Venues

• 5-Legged Dog Social Media Sites for Spreading Open Source Microfactories
• 5-Legged Dog Funders
• 5-Legged Dog Thought Leaders
• List of Venues for Posting STEAM Camp Announcements
• Open Source Hardware Groups

Crowdsourced Marketing

Hey, let's ask our supporters to help us find venues for publicizing the STEAM Camp?

Links

• 5-Legged Dog
• STEAM Camp Marketing Strategy