OSE Branding: Difference between revisions

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(Added some more links under the "External Links" section)
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=Basics=
=Notes on Work Product from Alastair of Kainos=
*This page goes over OSE (and other sub-groups (see [[OBI Aesthetic]] ) ) 's "Brand" / "Branding"
*I recommend that you use a blue background wherever possible. Exceptions are where your logo is being used in another context (e.g. on another brand's website). In those situations you can use one of the 'exceptional' use case logos (see folder names).
*Mainly in an effort to asses it's current status, then determine potential improvements
*The logos and line drawings are in PDF format - but can be opened with Adobe Illustrator, Photoshop, or used in any of the Microsoft Office programs.
*Illustrations are in two formats - for on screen and for print. On screen files are lower resolution, smaller file size, and RGB format. Print files are higher resolution, larger file size, and CMYK (printer ink) format. For best results use the appropriate format for a task.
*Fonts are supplied and can be used immediately. However you'll need to purchase a license for Rigid Square. You can get it here.
Any questions, just ask!]]


=Colors/Coloring=
=Links=
==Context==
*From eric - [[Eric's Brand Notes]]
*If you look at a "John Deer" device, or a "Ryboi" device, the color scheme makes it easily recognisable
[[Category: Marketing]]
*Thus if all (at least more "official" than a fork) OSE Devices have a similar color scheme in their outer layers/finish, this may help OSE's Branding
**IE people look at an [[Open Source Hand Drill]] at a jobsite and go "Oh, that's that "OSE" one right?" etc thus facilitating some [[Peer to Peer Marketing]]
 
=Internal Links=
*
 
=External Links=
*[https://en.wikipedia.org/wiki/Brand The Wikipedia Page on the Concept of Brands]
*[https://en.wikipedia.org/wiki/Brand_management The Wikipedia Page on Brand Managment]

Latest revision as of 02:06, 31 July 2025

Notes on Work Product from Alastair of Kainos

  • I recommend that you use a blue background wherever possible. Exceptions are where your logo is being used in another context (e.g. on another brand's website). In those situations you can use one of the 'exceptional' use case logos (see folder names).
  • The logos and line drawings are in PDF format - but can be opened with Adobe Illustrator, Photoshop, or used in any of the Microsoft Office programs.
  • Illustrations are in two formats - for on screen and for print. On screen files are lower resolution, smaller file size, and RGB format. Print files are higher resolution, larger file size, and CMYK (printer ink) format. For best results use the appropriate format for a task.
  • Fonts are supplied and can be used immediately. However you'll need to purchase a license for Rigid Square. You can get it here.

Any questions, just ask!]]

Links

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