Eric's Brand Notes

Basics

• This page goes over OSE (and other sub-groups (see OBI Aesthetic ) ) 's "Brand" / "Branding"
  • As noted/rambled on about by User: Eric
  • The page OSE Branding was where much of this was, but with OSE redoubling efforts in that area, it is now a proper page thus this op-ed type stuff has been moved here
• Mainly in an effort to asses it's current status, then determine potential improvements

Colors/Coloring

Context

• If you look at a "John Deer" device, or a "Ryboi" device, the color scheme makes it easily recognisable
• Thus if all (at least more "official" than a fork) OSE Devices have a similar color scheme in their outer layers/finish, this may help OSE's Branding
  • IE people look at an Open Source Hand Drill at a jobsite and go "Oh, that's that "OSE" one right?" etc thus facilitating some Peer to Peer Marketing

Overall Design

• The way things look, such as a "regular" pickup truck, or Tesla's "Cybertruck"
• Typically angular vs smooth corners
• I think Gridbeam will constitute this for most OSE vehicles
• For 3D Printed Hand Tools etc this “look” is still (as of this edit) Undetermined

Sound Design

Context

• This is more subtle that visual etc, but it does exist
• Examples Are:
  • The Sound of Various ICEs (A "Harley Davison Motorcycle" etc)
  • Software sounds such as:
    • Stock Ringtones (One can tell (at least if thr defaults are still used) if someone is carrying an iPhone, Android, or Samsung etc just by the sound design
    • The AOL "You Got Mail" email notification sound
    • These are subtle, but due to repetition become meaningful. Hence why things like "Glitch-Hop" and "Vaporwave" exist; they are music genres that play on that nostalgia

Potential Routes

• In Official OSE Videos etc Intro/Outro videos having some sort of standard jingle / format and that repetition would be akin to this
• In OSE Linux / an OSE Fork of an Open Source Mobile OS (the sounds of icons being clicked/alerts etc)

External Links

• The Wikipedia Page on the Concept of Brands
• The Wikipedia Page on Brand Managment