3D Printer Marketing Strategy: Difference between revisions
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=Strategy= | =Strategy= | ||
* | *Personal relationship based workshops | ||
*Short term - 2 month runway | *Short term - 2 month runway | ||
=Tactics= | |||
*'''End of October for 7 weeks lead''' - Oct 27 | *'''End of October for 7 weeks lead''' - Oct 27 | ||
*'''Free Demos - 1-3 week''' - 2nd week - free demo workshops starting the 10th. 2 weeks of light demo sessions. 3 hour block. Prep a 2 hour demo. | *'''Free Demos - 1-3 week''' - 2nd week - free demo workshops starting the 10th. 2 weeks of light demo sessions. 3 hour block. Prep a 2 hour demo. | ||
*'''Kits available at that time of 2nd third week library demo''' | *'''Kits available at that time of 2nd third week library demo''' | ||
==Possibilities== | |||
*Library demos | |||
*$1400 - 2 day teacher training workshop | *$1400 - 2 day teacher training workshop | ||
*Romantic 3D printer building | *Romantic 3D printer building | ||
*Email captured during | *Email captured during build for follow-ups | ||
*If 12 people show up - schedule another workshop | *If 12 people show up - schedule another workshop | ||
*Corporate training retreats - $15k for a weekend team building retreat | *Corporate training retreats - $15k for a weekend team building retreat | ||
*Rosa worked at a bicycle nonprofit - and they have Google employees repair bicycles. They pay for building 3D printers that they donate to a local hackerspace or library | *Rosa worked at a bicycle nonprofit - and they have Google employees repair bicycles. They pay for building 3D printers that they donate to a local hackerspace or library | ||
*Overstock puts millions into blockchain | *Overstock puts millions into blockchain | ||
=Implementation= | |||
*Jean-Baptiste Log - [[Jean-Baptiste_Log_-_2014#Sunday.2C_6]] | |||
*Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go | |||
Revision as of 15:25, 8 September 2018
Strategy
- Personal relationship based workshops
- Short term - 2 month runway
Tactics
- End of October for 7 weeks lead - Oct 27
- Free Demos - 1-3 week - 2nd week - free demo workshops starting the 10th. 2 weeks of light demo sessions. 3 hour block. Prep a 2 hour demo.
- Kits available at that time of 2nd third week library demo
Possibilities
- Library demos
- $1400 - 2 day teacher training workshop
- Romantic 3D printer building
- Email captured during build for follow-ups
- If 12 people show up - schedule another workshop
- Corporate training retreats - $15k for a weekend team building retreat
- Rosa worked at a bicycle nonprofit - and they have Google employees repair bicycles. They pay for building 3D printers that they donate to a local hackerspace or library
- Overstock puts millions into blockchain
Implementation
- Jean-Baptiste Log - Jean-Baptiste_Log_-_2014#Sunday.2C_6
- Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go