OSE Branding

Basics

• This page goes over OSE (and other sub-groups (see OBI Aesthetic ) ) 's "Brand" / "Branding"
• Mainly in an effort to asses it's current status, then determine potential improvements

Colors/Coloring

Context

• If you look at a "John Deer" device, or a "Ryboi" device, the color scheme makes it easily recognisable
• Thus if all (at least more "official" than a fork) OSE Devices have a similar color scheme in their outer layers/finish, this may help OSE's Branding
  • IE people look at an Open Source Hand Drill at a jobsite and go "Oh, that's that "OSE" one right?" etc thus facilitating some Peer to Peer Marketing

External Links

• The Wikipedia Page on the Concept of Brands
• The Wikipedia Page on Brand Managment