Steve

• Solution to pain point - control the org
• Come up with a vision to control the org.
• Something to hold decisions against.
• Control the culture.
• Founders leave when they lose control of culture.
• Active participants vs bureacracy.
• Vision to take me from
• Most people won't spend the 4 weeks to study the org. That's why the bureacracy comes in.
• Vision is the solution
• If not we default to talent, not the people we need with culture.

Contest

1. Challenge design
2. Packaging
3. Distribution

Start at the End

• If it is successful, what does it look like.
• My mind takes off in many tangents.
• Create a true north for me.
• Scare the hell out of me?
• Theoretical is good