Kickstarter Marketing Plan

Tim O'Reilly, Boing Boing, MAKE, Worldchanging... by Isaiah
Addie from Lasersaur can pass contacts on to her maker support networks that she leveraged herself for the Lasersaur Kickstarter
Tom Igoe of Arduino can help get the word out
Logan of TED can organize a TED Fellows Friday profile - a feature blog post on the TED Fellows Blog - for the Friday of Kickstarter kickoff.
Permaculture Activist editor is on our side.

Other

Open Hardware Directory at P2P Foundation
Devin Balkind, Sarapis Foundation
Sergio Lub, Friendly Favors
Larry Santoyo – Permaculture for Humanity
The Daily Kos – George G., True Fan, can post diaries on Daily Kos (progressive Democratic site with > 100,000 subscribers, many in California) going into details of the program and the events etc. The maximum is one diary per day which theoretically means he can blitz the site with five diaries in the week.
Transition US linked by Julia Valentine