OSE Target Market
The general OSE target market is the social entrepreneur, specificially the Distributed utive entrepreneur, who.is interested in creating the Open Source Economy. This target market is limited, so it requires market creation.
While the GVCS TED Talk talked about enabling small producers all around the world, that is part of the whole story. Specifically, we are interested in creating startup entrepreneurs who contribute to continued open product development as a matter of ethics. Is this scalable? That is what we are intending to answer.
A route to the OS ecnomy could start with Distributed Market Substitution, and if that becomes a proven business model, that will be a great step forward. Whether this is also a great leap forward depends on how well we can frame the process around collaboration. It must be clearly visible that the results are collaborative.
Collaboration can start with making marketing relationships within the mainstream, and plugging in small producers as the lifetime design product suppliers.
It can probably be proven easily that open source can yiled superior technology via a crowd effort. This appears to be a matter of proper incentive ation.