OSE Collaborative Marketing
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Like Collaborative Marketing (CM), but the latter does not capture an essential aspect of sharing cutting edge knowhow, ie., availing the type of knowhow that information products typically sell.
This turns CM into education. More than edumarketing, which is today associated with CM.
CM is still about selling, whereas OSE CM is about product development - which is distributive if the products constitute Distributive Enterprise. Let Me Drop Some OS Economic Theory Webinar.