Collaborative Marketing

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Definition

Collaborative marketing is marketing which markets products of 2 companies in a bilateral fashion. Ie, relationship exposes customers to both companies' products, and is thus benefits both companies.

About: Partnering With Enterprises that Already Have Products: Birth to Opensourcewarehouse.org

Byline: Essential resources for an ethical economy.

We provide essential tools, techniques, product designs, and distribution towards the open source economy.

There is a synergy - we sell theirs, they sell ours. Each party is responsible for its own fulfillment, so it's low overhead - just a marketing funnel. From Loomly - [1]. For the OSE case, we also add collaboration with existing open hardware-friendly communities.

This is an opportunity to bring open source to the fore. The separate site, opensourcewarehouse.org - can be the place which promotes the open source economic goals of open hardware - and features products that are truly open source, OSHWA-OSI compliant.

It will have a certification committee which grades the product via Openometer and Distributive Enterprise metric.

Nobody is doing this for open/libre products. There are plenty of sites that focus on Fake Open Source.

The unique value proposition is that this is specific towards buying into the Open Source Economy Pledge - that you contribute your work for the benefit of all humankind. That means we teach people to produce and create wealth.

For people interested in:

  1. Curated, open source components
  2. Supported organizations - logos page for all approved orgs - Collaborative Branding, with some FOMO psychology
  3. Fabricability is part of the equation - are there open source tools with which products are built?
  4. Level 1 recursion - open source, efficient machines that build products or machines are available
  5. Level 2 recursion - open source, efficient machines that produce the materials are available.
  6. Level 3 - slavery footprint - no sweatshop labor, defined as people getting less than 10% of the value. All of these metrics can be on a scale.
  7. Political Ponerology Pledge - this is not about power, but its distribution. Psychopathy is about power. Distributive Enterprise is the opposite of psychopathy - distribution of power.
  8. Simple Sales - by Jens Dyvik - 2%.

Cases Where We Already Have a Product for them And They Have a Product for Us

  1. University collaborators who can collect data on our design and publish compelling results: simple performance/cost breakthroughs, or innovative applications, or systematic parameter analysis
  2. Website to do a product review. We propose specific data points, we ask them to verify them. Cost of shipping a machine + packing etc.
  3. We have an interesting story or product launch
  4. OS Tech: collaborate on recursion with people who want to make parts. Develop a new machine.
  5. Develop supply chain contacts with existing open source people. Heater blocks, etc. EMC for screw machine, small steel mill for rods (DNE), power supply for printer, LCD screen for printer, OS arduous no maker, OS RAMPS maker, PNP machine maker to get us circuits - "is your machine capable of X"
  6. Distributors - say of education kits, or of 3D printers
  7. OS parts Dev - SSR, screen, arduno, plugs (CNC cut or laser cut), heater cartridge, thermistor, fiberglass sleeve, PEI chemicap engineer, PLA chemical engineer, bioreactor engineer (pla reactions), OS hardware journals for applications, open source engine designers - injection pumps. Tool and die people, auger bit screw machine people.
  8. Take just about any tech module, and collaborate with developers: if they have a design, we produce it. If they have a design, we improve production engineering. If they are academic, we avail high T printer. They document our innovation.
  9. We take their design, we post it on our site. It would have to be: 1. small royalty for them. 2. Promote their product on social media 3. Inprove their product: cut costs, improve quality. 4. This all boils down to product quality: who is truly wanting to improve their product?

Dear,

Congrats on your open source design. I was wondering if you are interested in collaborating on further product development. We have developed th world's first open source microfactory with open source laser, high T 3D printers, CNC torch table, open source PNP + circuit making, screw machine, OS metal 3D printer, ironworker, os welder, and metal roller to make steel from scrap. innovative ways to decrease build time, improve quality, and reduce cost using open source tools. Specifically, I'm wondering if you are interested in us supplying open source bearings, open source vacuum pumps, and open source electric motors.

Specific Collaboration

  • Arduino phone
  • PNP - arduino mega, BBB making with reflow and Auto paste application
  • Circuit mill toolchain people - apply it to our mill
  • TB 6600 - start making it.
  • Laser cutter - turn it to Universal Axis
  • Router - Jens to University Axis
  • Bushings - Chris
  • SSR - Google
  • Libre LCD
  • Libre drawing software - axidraw?
  • Industrial or humanoid robots
  • Continuous clay printers
  • WAAM with grinder for finishing
  • Greensand casting -billet and ingot casting of stainless

Marketing

  • All tech forums with quality discussion. Grade them for discussion quality. OSE Forums - we actively curate and edit content to distill it.
  • Still need upvoting platform.
  • All allied FB groups, Twitter feeds, linked in groups, reddit groups, list of all allied organizations. OSE feeds - best place to get nees for 4:1 strategy. Podcasts. Forums. Conferences to speak at. University interests.

Collaborative, Interdisciplinary Marketing

Ideas:

  1. Marketing to completely different areas, such as 3D printed planetary gear wheels on a skateboard channel. [2]. Or ventilators with a medical channel or simply a hospital. This qualifies as collaborative - we are working on providing real solutions - but also we go into completely different disciplines than open source/sustainable communities/steam camps.
  2. Collaborate with the 'competition' to lift everybody up. I'm nquire if they have know how or products that we can use, and offer them our products and services if a clear need seems visible, such as adding value to their product. Example - the successful OS Arduino phone project- do they want to add a milled version where we build it in a circuit mill workshop? Invite other collaborators who can build a circuit mill.
  3. Collaborate on low-hanging fruit collaborative development: make clear mprovements to others' projects such as making FabLaser easier to build, or CNC router easier to build. See if we can spawn collaborative project take where this means less work for us and them: we already have the tech, we convince them of lower cost, faster build, and scalability.

Open Hardware Friendly-Communities Strategy

As we develop a coherent picture of Activity Areas for an integrated approach to GVCS completion, we make a more compelling offer for collaboration. When there are meaningful places to collaborate, and a meaningful team behind each collaboration, it makes it easier for others to join.

For open hardware communities, a good strategy could be updates on various forums, with updates on what we have to offer (new designs, new products, workshops) - which is effectively product marketing as we let people know the latest public developments, and invite further collaboration. This is a friendly way to do outreach to friendly communities.

OSE Opportunity

This is also a chance to create a Distributive Enterprise rating system, which rates companies for their capacity of mass creation of right livelihood via collaborative design for a transparent and inclusive economy of abundance. Who is helping bring self-determination to people by lower barriers to entry, for all people?

Value Proposition to Collaborator

To be developed:

We have an open source product, and a Product Page on our site, FB, and Forum. Other possible avenues:

  1. Did you ever want to diversify? We can teach you to build our products, independently or under the OSE brand.
  2. We are the only Distributive Enterprise in the world. Ie, we can train you to replicate our business, because it's good for the world.
  3. We are interested in large-scale open source product development. Do you do hackathons or design/build/enterprise camps?


OSE Steps

  1. Generate a list of candidate companies (see below)
  2. Examine each of the companies - contact them - find existing collaborative marketing programs, or if they are interested in setting one up
  3. Basic Ask:
    1. If they have a sales page, can they simply add us?
    2. One avenue is that each company is responsible for their own fulfillment
    3. Right now we have D3D Universal, D3D Pro as the existing products. OSE STEAM Camp.
    4. Start with criteria - 5 or so main points on requirements. Open Source - Collaborative - Kits for building - Entrepreneurial - Educators.
    5. Offer - as we go along, it's about finding entrepreneurial collaborators - who are interested in open source product development.
    6. Distributive Enterprise - we make an explicit offer of replicating their products.
    7. Start with Collaborative Marketing Invitation Email

Possibilities

(many were sponsors from 2020 summit - maybe dig former summits for other names)

  1. Gigabot - open source?
  2. Clickfunnels
  3. Adafruit
  4. Sparkfun
  5. Lulzbot
  6. Prusa
  7. Gaudi Labs
  8. OSHPark
  9. Ultimaker
  10. Little Bits
  11. N-O-D-E
  12. Theremino
  13. Mother Earth News
  14. Popular Mechanics
  15. Tom's 3D
  16. Make
  17. Tech Crunch
  18. Gizmodo
  19. Y Combinator - pitch a nonprofit venture
  20. Hackster
  21. OSHPark
  22. Ultimachine
  23. Hackaday
  24. Ponoko
  25. NYC Resistor - offer of free remote, no kit.
  26. Kickstarter
  27. Octopart
  28. Tindie
  29. Supplyframe Design Lab
  30. BeagleBoard
  31. Screaming Circuits
  32. Opentrons - interesting in that they share open wet lab protocols for PCR and genetics. Excellent. Essentially, perfect for
  33. ThingM. References to Media they were featured in - BoingBoing, LaughingSquid, Fast Company, The Colbert Report, Wired NextFest, Wired
  34. OpenBCI
  35. LDO Motors - sponsored OSHWA Summit
  36. Redhat
  37. ShopBot
  38. Arducam
  39. Framework
  40. Spencer Wright
  41. Tapster
  42. Protocentral
  43. Kenny Consulting
  44. PCBWay
  45. Watterott Electronic
  46. DAI
  47. Cyrcle Phone - are they open to distributive enterprise?
  48. Hackerspaces - remote education events
  49. Sphero/Littlebits
  50. Tinkerforge
  51. Mouser Electronics
  52. Open Technologies Alliance (GFOSS)
  53. OS Geo

Contacted

  • Re:3D
  • Jens Dyvik Fablab
  • Daniele Ingrasia Fablab