Standardized Multifamily Construction

Question: can semi-custom multifamily dwellings be built? The typical process is to do a custom design for each multifamily parcel.

OSE Perspective: why doesn't everyone do a construction set approach for custom buildings - a kit of parts and multiple standardized choices.

https://www.apt.re/a-case-for-standardized-buildings

These guys are saying the obvious: instead of custom design for multifamily infill (expensive), or instead of ugly standard infill designs - why not use a modular, semi-custom approach? We have exactly that, plus a formidable pattern language that constitutes a Construction Set Approach. This article points out to me how backwards standard infill construction is, thus is a great enterprise opportunity for the Seed Eco-Home.