Marketing Materials
Contents
Overview
...
Sketches for Potential Campaigns
These are just sketches or ideas for potential marketing content.
- Tag: "Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost."
- Tag: "Creating infrastructure for local technological agricultural self sufficiency."
- Tag: "It's like a life size Errector set of real technology."
- Tag: "Why play "SimCity" when you can build a real city?"
- Tag: "Why play "Civilization" when you can build a real civilization?"
- Pic: Lifetrack w/ fork lift attachment lifting a John Deer / Kubota of equivalent size at head height (Can it do it? Would any of your neighbors let you borrow/rent one?)
- Pic: Fishing the aquaponic pond with a straw hat and pipe
- Vid: someone singing that Sunday school song "This little light of mine I'm gonna [copyright it, patent protect it, have engineers sign non-disclosure and non-compete forms, encrypt it, and embed it in proprietary parts so you can't study, modify, distribute, or sell it or I'll sue your --beep--] I'm gonna let it shine..." + OSE blurb about workshops, free blueprints, and transparent BOM...
- Vid with a panning shot of white plaster statues/busts of famous scientists with crazy hair, and I'd like to end with a 3D printed bust of you. I hope you don't mind, I'm planning to 3D scan your head. =D
"Core Message" - a short fast effective description
We need a short description to quickly sum up OSE. A "Core" message, short, unambiguous, and that captures the most important aspect.
Maybe a simple no pressure message out to draw attention, those interested will dig deeper and see that we seek support.
"Include some specific catch, such as we've just developed a high performance CEB press that was featured on Boing Boing and Wired Magazine blogs. Point them to the Distillations, which are also on the wiki now at the page of the same name. See Links to Our Work on the wiki if you need these references for the above. Marcin"
- compare cost of 1000 squared campaign to other things for 'normal' people to compare it to; i.e. "for far less than the price of a cup of coffee, you can help change the world."
- viral marketing: http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf (free viral marketing pdf authored by David Meerman Scott--considered one of the 'bibles' of a viral marketing campaign.)
- Reach out to Open Source communities to inform them of Open Source Ecology in an attempt to attain broader recognition and community support
We have a marketing brochure.
Significant Links
A list of all the slides on the OSE wiki: http://opensourceecology.org/wiki/Category:Slides
First Year at Factore e Farm, 2007 Fall: http://opensourceecology.org/wiki/First_Year_at_Factor_e_Farm University of Missouri Slideshow, 2008-04-23: http://opensourceecology.org/wiki/UM_Presentation Oekonux4 slideshow, 2009-03-28: http://opensourceecology.org/wiki/Oekonux_4 Linz Slideshow, 2009-05-14: http://opensourceecology.org/wiki/Linz_Slides Free Society Conference and Nordic Summit (FSCONS), 2009-11-15: http://opensourceecology.org/wiki/FSCONS_2009_Slides Limetime Investors presentation, 2009-12 (built on FSCONS slides): http://opensourceecology.org/wiki/Lifetime_Investors Humanity Plus presentation, 2009-12-05: http://opensourceecology.org/wiki/Humanity_Plus_Presentation
Not about OSE/GVCS, but closely related, "Post-scarcity through Open-source Design and Advanced Automation" by Charles Collis of www.adciv.org at Oekonux4 in 2009-March: http://opensourceecology.org/wiki/Post-scarcity_through_Open-source_Design_and_Advanced_Automation
Comment by Matthew Lippincott
A sales/business/funding campaign normally begins with a brief no longer than 10 pages (5-10), containing:
1: a "onesheet." as the name implies, a one page summary normally containing a brief paragraph description, an image or two, and some statistical chart / graph demonstrating demand, market opportunity, or "psychographics" of the prospective demographic
2) a clearly laid out and illustrated heirarchy of development outlining the the steps to be taken and the interdependence and necessity of your initiatives.
3) Historical case studies of other projects/technologies outlining what has gone right in the past, what has gone wrong, and why you know what you're doing
4) some sort of totally awesome looking conclusion.
You actually have most of this information in your Wiki, but it is not laid out for quick and easy consumption. Wiki's are great at building a knowledge base, but a stripped down linear presentation is the best introduction. The end product will be like the Distillations, only distilled further. A sales brief aught to be 150 proof- a blunt instrument of heady intoxication.
Something like Marshall McLuhan's "The Medium is the Massage," put together with designer Quintin Fiore. That title was not the first of McLuhan's to use the term "The Global Village" but it popularized the concept.
I've got some historical examples picked out. I'm very interested in the history of alternative agriculture and energy during the 60's and 70's. Some stand out examples like John and Nancy Jack Todd's New Alchemists and Sim Van der Ryn's The Integral Urban House did a good job of intensive, nutrient cycle-integrated food growing, but their work lacked the technical focus on infrastructure that Factor e has taken up.
I used to work as a finish carpenter, but now I briefs like this for a living. It will be a nice change to work for a project I want to see succeed.
Based on previous projects, this will take 25-30 hours of work, with an initial draft delivery point at about 12 hours.
Mathew
Marketing brief
- 1) a "onesheet." as the name implies, a one page summary normally containing a brief paragraph description, an image or two, and some statistical chart / graph demonstrating demand, market opportunity, or "psychographics" of the prospective demographic
- Possible pages:
- 2) a clearly laid out and illustrated heirarchy of development outlining the the steps to be taken and the interdependence and necessity of your initiatives.
- Possible pages:
- 3) Historical case studies of other projects/technologies outlining what has gone right in the past, what has gone wrong, and why you know what you're doing
- Possible pages:
- ?
- Why did the 60's stuff fail? What is different now? What are the problems with most intentional communities/survival groups/ecovillages?
- 4) some sort of totally awesome looking conclusion.
- Possible pages:
