3D Printer Marketing Strategy: Difference between revisions

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=Strategy=
=2019 Brief=
*Direction for OSE is scalability, modularity, materials.
*With scalability, we go to larger printer. 
*With materials, we go to recycling and filament composing, which addresses artificial scarcity and has applications to housing.
*Materials also addresses larger printers, as without open source materials - large object production is not cost effective.
*Filament making formulas emerges as a solid sideline.
*Recycling allows us to create programs for schools, introducing OSE Clubs for recycling purposes.
*Modularity involves other toolheads, starting with the small CNC mill for making a Rubber Extruder, to make the OSE printer overall less expensive, and manufacturable in a distributed enterprise scenario.
*With Filament Compositing, we can get into publishable, applied research.
*OSE Clubs can thus be founded on recycling and on open source product development of materials, composites, and their products.
*OSE Clubs can include the Stovetop Foundry and MIG Casting as routes to metal parts.
 
In summary: go large, include filament making, and produce real goods.
 
=Assets=
*[[D3D Photo Shoot]]
*Jean-Baptiste Log - [[Jean-Baptiste_Log_-_2014#Sunday.2C_6]]
*Jean-Baptiste Log - [[Jean-Baptiste_Log_-_2014#Sunday.2C_6]]
*Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go
*Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go
*Oct 15:
[[File:chicagoworkshop.jpg|300px]]
=Strategy=
*Personal relationship based workshops
*Short term - 2 month runway
*Short term - 2 month runway
*Personal relationship based workshops
 
*Library demos
=Tactics=
*'''End of October for 7 weeks lead''' - Oct 27
*'''End of October for 7 weeks lead''' - Oct 27
*'''Free Demos - 1-3 week''' - 2nd week - free demo workshops starting the  10th. 2 weeks of light demo sessions. 3 hour block. Prep a 2 hour demo.  
*'''Free Demos - 1-3 week''' - 2nd week - free demo workshops starting the  10th. 2 weeks of light demo sessions. 3 hour block. Prep a 2 hour demo.  
*'''Kits available at that time of 2nd third week library demo'''
*'''Kits available at that time of 2nd third week library demo'''
==Possibilities==
*Youtube Review kits sent to channels like Thomas Salander, M<akers Muse, 3D Printing Nerd, etc
*Library demos
*$1400 - 2 day teacher training workshop
*$1400 - 2 day teacher training workshop
*Romantic 3D printer building
*Romantic 3D printer building
*Email captured during  
*Email captured during build for follow-ups
*If 12 people show up - schedule another workshop
*If 12 people show up - schedule another workshop
*Corporate training retreats - $15k for a weekend team building retreat
*Corporate training retreats - $15k for a weekend team building retreat
*Rosa worked at a bicycle nonprofit - and they have Google employees repair bicycles. They pay for building 3D printers that they donate to a local hackerspace or library
*Rosa worked at a bicycle nonprofit - and they have Google employees repair bicycles. They pay for building 3D printers that they donate to a local hackerspace or library
*Overstock puts millions into blockchain
*Overstock puts millions into blockchain
=Implementation=
*Jean-Baptiste Log - [[Jean-Baptiste_Log_-_2014#Sunday.2C_6]]
*Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go
=Links=
*[[3D Printer Marketing Log]]
*[[3D Printer Marketing]]
==Related==
*[[Workshop_Marketing_Protocol]]
[[Category:Strategy]]

Latest revision as of 20:27, 10 May 2019

2019 Brief

  • Direction for OSE is scalability, modularity, materials.
  • With scalability, we go to larger printer.
  • With materials, we go to recycling and filament composing, which addresses artificial scarcity and has applications to housing.
  • Materials also addresses larger printers, as without open source materials - large object production is not cost effective.
  • Filament making formulas emerges as a solid sideline.
  • Recycling allows us to create programs for schools, introducing OSE Clubs for recycling purposes.
  • Modularity involves other toolheads, starting with the small CNC mill for making a Rubber Extruder, to make the OSE printer overall less expensive, and manufacturable in a distributed enterprise scenario.
  • With Filament Compositing, we can get into publishable, applied research.
  • OSE Clubs can thus be founded on recycling and on open source product development of materials, composites, and their products.
  • OSE Clubs can include the Stovetop Foundry and MIG Casting as routes to metal parts.

In summary: go large, include filament making, and produce real goods.

Assets

Chicagoworkshop.jpg

Strategy

  • Personal relationship based workshops
  • Short term - 2 month runway

Tactics

  • End of October for 7 weeks lead - Oct 27
  • Free Demos - 1-3 week - 2nd week - free demo workshops starting the 10th. 2 weeks of light demo sessions. 3 hour block. Prep a 2 hour demo.
  • Kits available at that time of 2nd third week library demo

Possibilities

  • Youtube Review kits sent to channels like Thomas Salander, M<akers Muse, 3D Printing Nerd, etc
  • Library demos
  • $1400 - 2 day teacher training workshop
  • Romantic 3D printer building
  • Email captured during build for follow-ups
  • If 12 people show up - schedule another workshop
  • Corporate training retreats - $15k for a weekend team building retreat
  • Rosa worked at a bicycle nonprofit - and they have Google employees repair bicycles. They pay for building 3D printers that they donate to a local hackerspace or library
  • Overstock puts millions into blockchain

Implementation

Links

Related

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