3D Printer Marketing Strategy: Difference between revisions

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=2019 Brief=
=2019 Brief=
*Direction for OSE is scalability, modularity, materials. With scalability, we go to larger printer.  With materials, we go to recycling and filament composing, which addresses artificial scarcity and has applications to housing. Materials also addresses larger printers, as without open source materials - large object production is not cost effective. Thus, filament making emerges as a solid sideline. Recycling allows us to create programs for schools, introducing OSE Clubs for recycling purposes. Modularity involves other toolheads, starting with the small CNC mill for making a Rubber Extruder, to make the OSE printer overall less expensive, and manufacturable in a distributed enterprise scenario. With Filament Compositing, we can get into publishable, applied research. OSE Clubs can thus be founded on recycling and on open source product development of materials, composites, and their products. OSE Clubs can include the Stovetop Foundry and MIG Casting as routes to metal parts.
*Direction for OSE is scalability, modularity, materials.  
*With scalability, we go to larger printer.   
*With materials, we go to recycling and filament composing, which addresses artificial scarcity and has applications to housing.  
*Materials also addresses larger printers, as without open source materials - large object production is not cost effective.  
*Filament making formulas emerges as a solid sideline.  
*Recycling allows us to create programs for schools, introducing OSE Clubs for recycling purposes.  
*Modularity involves other toolheads, starting with the small CNC mill for making a Rubber Extruder, to make the OSE printer overall less expensive, and manufacturable in a distributed enterprise scenario.  
*With Filament Compositing, we can get into publishable, applied research.  
*OSE Clubs can thus be founded on recycling and on open source product development of materials, composites, and their products.  
*OSE Clubs can include the Stovetop Foundry and MIG Casting as routes to metal parts.


In summary: go large, include filament making, and produce real goods.
In summary: go large, include filament making, and produce real goods.
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==Possibilities==
==Possibilities==
*Youtube Review kits sent to channels like Thomas Salander, M<akers Muse, 3D Printing Nerd, etc
*Library demos
*Library demos
*$1400 - 2 day teacher training workshop
*$1400 - 2 day teacher training workshop
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*Jean-Baptiste Log - [[Jean-Baptiste_Log_-_2014#Sunday.2C_6]]
*Jean-Baptiste Log - [[Jean-Baptiste_Log_-_2014#Sunday.2C_6]]
*Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go
*Flyer - former flyers at https://wiki.opensourceecology.org/index.php?search=flyer+&title=Special%3ASearch&go=Go
=Links=
*[[3D Printer Marketing Log]]
*[[3D Printer Marketing]]
==Related==
*[[Workshop_Marketing_Protocol]]
[[Category:Strategy]]

Latest revision as of 20:27, 10 May 2019

2019 Brief

  • Direction for OSE is scalability, modularity, materials.
  • With scalability, we go to larger printer.
  • With materials, we go to recycling and filament composing, which addresses artificial scarcity and has applications to housing.
  • Materials also addresses larger printers, as without open source materials - large object production is not cost effective.
  • Filament making formulas emerges as a solid sideline.
  • Recycling allows us to create programs for schools, introducing OSE Clubs for recycling purposes.
  • Modularity involves other toolheads, starting with the small CNC mill for making a Rubber Extruder, to make the OSE printer overall less expensive, and manufacturable in a distributed enterprise scenario.
  • With Filament Compositing, we can get into publishable, applied research.
  • OSE Clubs can thus be founded on recycling and on open source product development of materials, composites, and their products.
  • OSE Clubs can include the Stovetop Foundry and MIG Casting as routes to metal parts.

In summary: go large, include filament making, and produce real goods.

Assets

Chicagoworkshop.jpg

Strategy

  • Personal relationship based workshops
  • Short term - 2 month runway

Tactics

  • End of October for 7 weeks lead - Oct 27
  • Free Demos - 1-3 week - 2nd week - free demo workshops starting the 10th. 2 weeks of light demo sessions. 3 hour block. Prep a 2 hour demo.
  • Kits available at that time of 2nd third week library demo

Possibilities

  • Youtube Review kits sent to channels like Thomas Salander, M<akers Muse, 3D Printing Nerd, etc
  • Library demos
  • $1400 - 2 day teacher training workshop
  • Romantic 3D printer building
  • Email captured during build for follow-ups
  • If 12 people show up - schedule another workshop
  • Corporate training retreats - $15k for a weekend team building retreat
  • Rosa worked at a bicycle nonprofit - and they have Google employees repair bicycles. They pay for building 3D printers that they donate to a local hackerspace or library
  • Overstock puts millions into blockchain

Implementation

Links

Related

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