Seed Home 2 Product Strategy

How to Define the Product

What does the customer receive? How do involve entrepreneurs in our customer base?

1. For stakeholdership, we involve entrepreneurs who want a house - to guarantee proper execution incentive. Risk: good fit, so all customers are not freeriding. Solution: customers are vetted and onboarded.
2. Training Fee is separate from House Facilitation Fee.
3. Customer pays for materials
4. Materials schedule is defined as a shipment schedule for partial completion, as one goes along. Multiple shipments mean additional shipping cost ($130 per 34 mile delivery to FeF as example from Menards (300 stores))

Incentives

Transparency: Getting the Incentives Right. If our goal is to solve housing, how do we get the incentives right?

1. Open Source - If we even begin to claim that we are to provide impact with a fundamental solution - then open source collaboration is an absolute prerequisite. Further, it is a significant competitive advantage: there is on other collaborative, open source project for practical, affordable, owner-builder housing.
2. Solve Housing - this is a great imperative for OSE, and everything is filtered through this mission. As a public-interest organization, OSE does not allow for any scarcity-based business models in its operations. That means we are really working on solving problems, without creating artificial scarcity. This means that we encourage others to replicate our work by publishing all of our designs and enterprise models openly.

1. Owner-Builder - the Owner-Builder is in charge, so no conflict of interest occurs. The Owner-Builder decides what features to include.
2. Low Cost to Owner-Builder - The program is designed to minimize costs for the builder. OSE provides a service, and that is to get the most effective and affordable house built. This includes good design for easy build using common materials.

Products

Products Proper

• House Manual - solving for housing. See Extreme Enterprise Book.
• Coffee table book.
• House
• Large 3D Printer
• High T 3D Printer
• Inverter
• 3D Printing enterprise for producing trim and other materials
• Tractor and Microtractor
• Mowing and baling attachments
• Helical Pier Manufacturing
• Helical Pier Driver
• Nickel-Iron battery

Method to Products

• XE Hackathon
• Crowd development recruiting - for the Hackathon
• Hiring SMEs for XE Hackathon

Diagram of Overall Product Ecology

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Diagram Towards XE Hackathon

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OSE Service

1. We need to gurantee that our entrepreneurs stick around.
2. Immersion training needs to assure technical skill:
3. 7 day basic training - foundation, floor, wall, roof, interior wall, utility panel, bathroom
   1. 1 day foundation
   2. 1 day PV
   3. 1 day kitchen
4. Monthly schedule - 2 sessions per month - 100 people each - for 5 months - for the first 1000 houses.
5. First builds - people can start on modules after 3 months - the immersion period for entrepreneurs. $25k charge for entrepreneurs.
6. Eeach entrepreneur gets $15k. Integration with OSE Certified Entrepreneurs - after 6 months fo
7. 2 year overall delivery time
8. OSE Contractors - charge them for 2 months of immersion
9. OSE service - from the time of 3 months after Basic Entrepreneur Training.
10. Each entrepreneur gets 10 houses for a year, 50/50 share of $15k. $75k.
11. Each individual who builds benefits from OSE marketing to advertise a public Extreme Build - if the situation allows. This could allow the house to be built easily, and more finishing to be done.

Shape Options

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Beautification Budget

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Links

• Seed Home 2
• Extreme Enterprise Development Model