D3D Workshop Marketing

Introduction

We have so far produced 2 versions of products based on the Universal Axis - the 3D printer and the CNC Circuit Mill:

These are implementations of the same Universal Axis system but with different toolheads, and other toolheads will be added to this ecosystem. These are ready for production in OSE's Extreme Manufacturing Workshops. They are 2 tools of the 50-tool Global Village Construction Set (GVCS). Other release candidates for Extreme Manufacturing Workshops include the Microtractor, CEB Press, Seed Eco-Home, Aquaponic Greenhouse, and CNC Torch Table.

The 3D Printer + CNC Circuit Mill are chosen as the first 2 products because they are small tools with large markets, and are the easiest of all the GVCS machines to replicate. As such, they are the initial products, to which we will add other GVCS machines as they are developed.

Scalability Goals

The goal for the 2018 1 Month Immersion Training is to hire 6 full time developers/OSE Fellows who spend about 1/4 of their time running workshops. The workshops provide revenue such that 75% of the Fellows' time can be committed to further product R&D. The global 3D Printer Market Size in 2016 was $6B. OSE's product line involves the Global Village Construction Set - key infrastructure building technologies of at least $1B market size each. Our claim is that by combining immersion production education for entrepreneurs with production in the Extreme Manufacturing model, we can capture a significant market share. The inention of OSE is to scale its effort to $940B by 2041, or 1.4% of the global economy (the Tipping Point for the open source economy).

Financial Model

The general financial model for the 3D printer (or CNC Circuit Mill) build workshop is to charge $300 over the workshop cost per participant (primarily cost of materials). As such, we have shown that we can generate $3600 revenue for a 1 day build. This revenue must be sufficient to pay for the OSE Fellow's full time effort.

We are currently streamlining the build process so that it takes 5 hours of build time for one person to build a 3D printer. We are also streamlining the organizational process so that it takes 1 person day to source and prepare materials, and one person day to organize/post an event.

The OSE Fellow sources the materials and runs the workshop. OSE support staff provide organizational/marketing support.

Costs Per Event

Per-event organizational time for local events is:

• Revenue: $3600, 1 day
• Cost: OSE support staff - 1 day. That is $200 at $25/hr.
• Cost: OSE Fellow - 2 days of time.
• Cost: $100 gas money for travel, OSE Fellow covers it

If a workshop does not attract 12 participants - multiple events may be organized as needed.

Ideal Revenue Projections

Revenue is based on the number of participants that attend workshops. Ideally, each Fellow serves 24 participants per month, for $7200 revenue, but breakeven occurs at 12 participants. Starting payment per month for the OSE Fellow - as an independent contractor working from their location - would be $3000 per month and they would be eligible for a raise every 2 months.

• 12 participants - $3600 - 3000 - $200 support staff = $400 net for OSE.
• 24 participants - $7200 - 3000 - $200 support staff = $4000 net for OSE

Kits + Workshops

• OSE can offer both kits and workshops. Kits are produced using the OSE Fellow's 3D print cluster, and would consist of the 3D printed parts + build instructions. We also plan on drop-shipping parts that would constitute completed kits. The kit cost should be something like $150 over the costs. Here the fulfillment needs to be organized. There are services such as Kit.com for one-click ordering of parts lists.
• Kits are intended to be scalable via outsourcing. We do not keep inventory so we can focus on education, not fulfillment. As such, we provide an ordering service, without keeping inventory.
• Kits can also serve as a means for ordering parts for workshops.
• There can be a kit option that focuses on easy sourcing - while workshops may work with a different version that is less expensive to source if purchased in bulk or if more work is required (while keeping build time to 5 hrs)

OSE Fellows

• OSE Fellows are selected for their respective geographical area, and operate in that area, such as a state or region of several states

Marketing

Marketing must allow for 6 workshops to be held in different geographic regions, and should be scalable up to about 50 workshops per month in the USA before moving to other countries. Market segments include:

• Public events - marketed with various collaborators. Schedule
• Elementary schools - private events at schools, during the school day (5 hours).
• Publi libraries - public events at public libraries. Possible model - free workshop to the public - anyone who wants to take a 3D printer home pays the kit price.

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