Collaborative Marketing
About: Partnering With Enterprises that Already Have Products
There is a synergy - we sell theirs, they sell ours. Each party is responsible for its own fulfillment, so it's low overhead - just a marketing funnel. From Loomly - [1]. For the OSE case, we also add collaboration with existing open hardware-friendly communities.
Open Hardware Friendly-Communities Strategy
As we develop a coherent picture of Activity Areas for an integrated approach to GVCS completion, we make a more compelling offer for collaboration. When there are meaningful places to collaborate, and a meaningful team behind each collaboration, it makes it easier for others to join.
For open hardware communities, a good strategy could be updates on various forums, with updates on what we have to offer (new designs, new products, workshops) - which is effectively product marketing as we let people know the latest public developments, and invite further collaboration. This is a friendly way to do outreach to friendly communities.
OSE Opportunity
This is also a chance to create a Distributive Enterprise rating system, which rates companies for their capacity of mass creation of right livelihood via collaborative design for a transparent and inclusive economy of abundance. Who is helping bring self-determination to people by lower barriers to entry, for all people?
Possibilities
(many were sponsors from 2020 summit - maybe dig former summits for other names)
- Clickfunnels
- Adafruit
- Sparkfun
- Lulzbot
- Prusa
- Gaudi Labs
- OSHPark
- Ultimaker
- Prusa
- Little Bits
- N-O-D-E
- Theremino
- Mother Earth News
- Popular Mechanics
- Tom's 3D
- Make
- Tech Crunch
- Gizmodo
- Y Combinator - pitch a nonprofit venture
- Hackster
- OSHPark
- Ultimachine
- Hackaday
- Ponoko
- NYC Resistor - offer of free remote, no kit.
- Kickstarter
- Octopart
- Tindie
- Supplyframe Design Lab
- BeagleBoard
- Screaming Circuits
- Opentrons - interesting in that they share open wet lab protocols for PCR and genetics. Excellent. Essentially, perfect for
- ThingM. References to Media they were featured in - BoingBoing, LaughingSquid, Fast Company, The Colbert Report, Wired NextFest, Wired
- OpenBCI
- LDO Motors - sponsored OSHWA Summit
- Redhat
- ShopBot
- Arducam
- Framework
- Spencer Wright
- Tapster
- Protocentral
- Kenny Consulting
- PCBWay
- Watterott Electronic
- DAI
- Cyrcle Phone - are they open to distributive enterprise?