Marketing Strategy: Difference between revisions

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Development will follow the [[Development Strategy]].
=Basics=
*This page goes over OSE's Various Marketing Strategies over the Years
*It also links to more specific pages
*For other more general things, like examples on other strategies, or other pages on these topics see the category at the base of this page


=Design Rationale=
=2020=
We need people to be aware of what we are doing, and we need funding from those people who want to support us so that we can develop the products of the [[GVCS]]. Therefore we need to communicate our message:
For OSE enterprise development, OSE focuses on a [[Collaborative Marketing Strategy]]. See [[180DC]].


*Effectively - so that people can understand what we are trying to do, and decide if they want to support it.
=2019=
*Quickly - so that people passing through can understand the message while it has their attention for a short time.
*Easily - so that other people can effectively pass on the message to others.


=Discussion=
*Marketing Strategy should be integrated for the overall OSE operations to market the message, products, students, development effort, and other aspects of overall OSE operations.
Is the rationale correct? Please give feedback through:
*Until a large pool of customers is built and is scaling by itself (word of mouth marketing - which applies only to transformative, ethical products), deliberate effort is required to market products. The typical cost of customer acquisition is 8-12% of overall budget or revenue, but as high as 40%. [https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html]
*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg|400px]][[File:marketingbudget.png|400px]]


*The discussion tab at the top of the page.
==MoM==
*The [http://www.factorefarm.org factorefarm.org] forum.
*Develop a 4 Hour [[Marketing Operations Manual]].
*Email to [mailto:OpenSourceEcology@gmail.com]


=Deliverables and Product Specifications=
==Marketing Mix==
*'''Google Ad Grants'''. OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]]. Sample case: $20k revenue, marketing costs are at 20% allocation. $4k.
*Getting Credit for Courses -


==Industry Standards==


==Parameters==
Marketing Strategy should be integrated for the overall OSE operations to market the message, products, workshops, students, development effort, and other aspects of overall OSE operations. This is based around collaborative development for a transparent and inclusive economy of abundance.


===Links===
==Working Doc==
*http://www.icestone.biz/
<html><iframe src="https://docs.google.com/presentation/d/e/2PACX-1vQBGzY7KvlaKimx95PV1iGxZUoNNf11pWkID3_C5v6d6q7Dh0s6f_qrbviMZYgswyZyUz2G2MprV8xC/embed?start=false&loop=false&delayms=3000" frameborder="0" width="480" height="389" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe></html>


[https://docs.google.com/presentation/d/1oSRspXR9mccNfULz5Xt_oHvSSTdsYkg9T6J_5oQ4oAs/edit#slide=id.g45ed589c64_0_0 edit]


==Recent Stubs==
*[[Marketing Operations Manual]]
*[[D3D Marketing]]


=2017=
*Website. Build. Design. Develop. Buy. Requires 3D printer cluster with filament maker. Part kits from Print Cluster. Main challenge is developing robust production engineering: self-replicating 3D printing of industrial capacity. Ordering software to order, view print in progress, get automated messages of progress, etc. FB API to post automatically to FB from your print order. LAI, WebGL, product manual and specs. 3' print volume, and construction set for larger printers. Not done yet.
*Conference or university speaker + workshop event.
*Other exploration:
:*Technical schools
:*Direct mail for kits and classes
:*Reframe around CAD/Design/Enterprise training
:*Market build training to workshop spaces/hackerspaces
*Enterprise Competitions by First Robotics teams. Weekend to design and test a machine, develop sourcing, to build a website, opensource it, for a revenue model. Always building upon prior art in Wordpress.


[[Category:Marketing]]
=2016 Marketing Strategy is part of OSE Roadmap:=
<html><iframe src="https://docs.google.com/presentation/d/1I9dyUvy0zK8VWaMoTr-PnprHKvK2ggPsrqYCIlpfm0E/embed?start=false&loop=false&delayms=3000" frameborder="0" width="960" height="569" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe></html>
 
[https://docs.google.com/presentation/d/1I9dyUvy0zK8VWaMoTr-PnprHKvK2ggPsrqYCIlpfm0E/edit edit]
 
=2015=
*Sep 15, 2015 - [https://docs.google.com/presentation/d/1SwW5EHpSXFctlmgVY27O9lWQZu8NkKrJvCqyH5M_7FU/edit#slide=id.g6750d0eea_0_0 Revenue Goals]
 
=2009=
*[[Marketing Strategy 2009]]
*Marketing Strategy on Wikipedia - [https://en.wikipedia.org/wiki/Marketing_strategy]
 
=Links=
*[[Steve]]
 
[[Category:Strategy]][[Category:Marketing]] [[Category:Marketing Strategy]] [[Category:Business/Enterprise]] <- merge this into strategy and/or marketing or vice versa?

Latest revision as of 18:03, 15 June 2020

Basics

  • This page goes over OSE's Various Marketing Strategies over the Years
  • It also links to more specific pages
  • For other more general things, like examples on other strategies, or other pages on these topics see the category at the base of this page

2020

For OSE enterprise development, OSE focuses on a Collaborative Marketing Strategy. See 180DC.

2019

  • Marketing Strategy should be integrated for the overall OSE operations to market the message, products, students, development effort, and other aspects of overall OSE operations.
  • Until a large pool of customers is built and is scaling by itself (word of mouth marketing - which applies only to transformative, ethical products), deliberate effort is required to market products. The typical cost of customer acquisition is 8-12% of overall budget or revenue, but as high as 40%. [1]
  • From [2]: Fordonmarketing.jpgMarketingbudget.png

MoM

Marketing Mix

  • Google Ad Grants. OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See Hiring. Sample case: $20k revenue, marketing costs are at 20% allocation. $4k.
  • Getting Credit for Courses -


Parameters

Marketing Strategy should be integrated for the overall OSE operations to market the message, products, workshops, students, development effort, and other aspects of overall OSE operations. This is based around collaborative development for a transparent and inclusive economy of abundance.

Working Doc

edit

Recent Stubs

2017

  • Website. Build. Design. Develop. Buy. Requires 3D printer cluster with filament maker. Part kits from Print Cluster. Main challenge is developing robust production engineering: self-replicating 3D printing of industrial capacity. Ordering software to order, view print in progress, get automated messages of progress, etc. FB API to post automatically to FB from your print order. LAI, WebGL, product manual and specs. 3' print volume, and construction set for larger printers. Not done yet.
  • Conference or university speaker + workshop event.
  • Other exploration:
  • Technical schools
  • Direct mail for kits and classes
  • Reframe around CAD/Design/Enterprise training
  • Market build training to workshop spaces/hackerspaces
  • Enterprise Competitions by First Robotics teams. Weekend to design and test a machine, develop sourcing, to build a website, opensource it, for a revenue model. Always building upon prior art in Wordpress.

2016 Marketing Strategy is part of OSE Roadmap:

edit

2015

2009

Links

  • Steve <- merge this into strategy and/or marketing or vice versa?
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