Emily Aiken

See also OSE Brand Team

Emily

Founder of The Story Studio:

http://thestorystudio.com/

• Not artist, but creative director

Work for OSE

• Towards core brand and experience. People are attracted to authenticity. I'm far along, we just need to name it.
• Talking across personality types
• The 51st machine - the Human
• I have the The 5th Element - not a great movie but emily loved it - about the person
• I have the capacity to talk about this and act it also
• I can create user stories - not only plans, but how people improve themselves
• OSE - Build Yourself
• Base Kernel of Entity - clarity on who I am - Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media. Concrete and fundamental stand for further work.
  • Emily is expert in Hajj's first 12 questions
• I am strong entity that is in front of the brand
  • Hajj knows how to work on someone who is in front of their brand
• On-camera

Session 3 - Sep. 28, 2012

• Jeremy Sketchup Architecture
• Captain Kirk for updates - no more than 30 seconds. Vlog. Coming out of Meditation.
• Talk to Rob Kirk
• Do a LiveStream for production runs
• Butterfly catcher (sales, positive always), sword eater (buck stops here) - identify who is what type. DISC. Cohen Williams makes every person take DISC system to understand personality style. Bill is cutting edge on character assessment - has his own version, not DISC.
• Emily assessment - I am a Heavy Producer
• Must work with Katherine on Style
• Bill Tobin
• Social Capital Markets
• Gus Stone - Systems Artist
• David Gurman - vibrant data
• Human Operating System
• Systems guy and Graphic Designer
• OD - Operations Design
• Marcin is Machine 51
  • Integrated Brain is the new Brain of the New Century
  • Eric Berlow and Rachel Armstrong are examples
• Identity is key to moving forward.
• Stand and promise is a tool for aligning actions in organization
  • I inspire my team to get on the same page
  • Recruiting tool for advisory board
  • Influences social media campaign
  • Influences graphic designer
  • Influences strategy - once we are clear, S&P influence all business activity
    • Helps us define differentiating point- stand tall where I am, they meet me where I am at
  • S&P is at highest level to keep me aligned
• Use S&P to drive strategy and ops, systems, people, commitments, conversation
• OSE is driving philosophy - but it's also my life
• GVCS is first product to market
• Will get Sketchup Case Study from architect on use in visualization and transfer from CAD

Session 1 - Sep. 13, 2012

• OSE_Brand, Marcin's_Proposed_Schedule, and Marcin Daily
• Goal: go over my story and Marcin's_Proposed_Schedule
• Review Apple discussion
• What is missing from Collaboratorium for Emily's clarity

Session 2

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Recording of session: File:Emily2.mp3.tar.gz

• Nailing the promise and the (character) stand
• Use Zubaida Bai Character Stand as template
• My strong presence is needed to be out front, not like Jane Goodall
  • USe mass media and be out front
  • "Build Yourself" is a powerful offer
  • I can be revolutionary by virtue of my nature
  • Core value is Open. So let a TV show in. But can I control it? There will be challenges, but yes
  • Send the former offer to Emily on History Channel
  • Emily want to prepare this, it takes time, so I can turn it down.
  • Focus Forward is compelling, but does not show process.
  • If I am pulled into media, as long as I know who I am, if I am authentic, that will come through. Not Larry Ellison, not Jane Goodall
    • I am controllable by virtue of actions
    • Toolkit - yes
    • Handiest man in the world- let everyone feel power
    • Team up with right people
    • Producer and Network have ultimate editorial control
    • I would like to have ultimate 'positioning control' ie adherence to Character Stand with a taem member on our side
• There is interest upon first meeting, and continuing journey
• Words that are not discource - Autonomy is not discourse; Mastery is not discourse; Higher Purpose is not discourse
• Current Stand: We believe in producing material security, autonomy and abundance for all. And that when a persons’ physical reality is transformed they can not help but become empowered, responsible individuals in their community.
• Current Promise: We promise to remove barriers to material scarcity by unleashing access to know-how world wide.
• Promise - Design, build, test, document - 50 tools - teach. Foundation or platform for taking civilization to the next level.

Session 3

• Review strategy - value and promise - be clear -
• What is positioning in market and market strategy

Session 4

• Character Brief - see how above is codified in a character

Session 5

• Moving parts - 1 page document - summarizing our positioning
• It's a map of how often I need to take action social media, video, news - Media and Marketing strategy
  • Process for implementing brand infrastructure
  • Implementing brand infrastructure
  • Map of how often to act as above
• Hajj is online identity