Emily Aiken

Founder of The Story Studio:

http://thestorystudio.com/

• Towards core brand and experience. People are attracted to authenticity. I'm far along, we just need to name it.
• Talking across personality types
• The 51st machine - the Human
• I have the The 5th Element - not a great movie but emily loved it - about the person
• I have the capacity to talk about this and act it also
• I can create user stories - not only plans, but how people improve themselves
• OSE - Build Yourself
• Base Kernel of Entity - clarity on who I am - Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media. Concrete and fundamental stand for further work.
  • Emily is expert in Hajj's first 12 questions
• I am strong entity that is in front of the brand
  • Hajj knows how to work on someone who is in front of their brand
• On-camera

Session 1 - Sep. 13, 2012

• OSE_Brand, Marcin's_Proposed_Schedule, and Marcin Daily
• Goal: go over my story and Marcin's_Proposed_Schedule
• Review Apple discussion
• What is missing from Collaboratorium for Emily's clarity

Session 2

• Nailing the promise and the (character) stand

Session 3

• Review strategy - value and promise - be clear -
• What is positioning in market and market strategy

4

• Character Brief - see how above is codified in a character

5

• Moving parts - 1 page document - summarizing our positioning
• It's a map of how often I need to take action social media, video, news - Media and Marketing strategy
  • Process for implementing brand infrastructure
  • Implementing brand infrastructure
  • Map of how often to act as above
• Hajj is online identity