Emily Aiken

See also OSE Brand Team

Emily

Founder of The Story Studio:

http://thestorystudio.com/

• Not artist, but creative director

Personally: creative inventor parents, worked with tools, knows scarcity. Emily is a connector + Personal Investor.

All about engineering and building - and connector and story teller. Invested in telling my story and connecting to others similar.

Work for OSE

• Towards core brand and experience. People are attracted to authenticity. I'm far along, we just need to name it.
• Talking across personality types
• The 51st machine - the Human
• I have the The 5th Element - not a great movie but emily loved it - about the person
• I have the capacity to talk about this and act it also
• I can create user stories - not only plans, but how people improve themselves
• OSE - Build Yourself
• Base Kernel of Entity - clarity on who I am - Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media. Concrete and fundamental stand for further work.
  • Emily is expert in Hajj's first 12 questions
• I am strong entity that is in front of the brand
  • Hajj knows how to work on someone who is in front of their brand

Session 6 - Nov 17, 2012

• http://www.youtube.com/watch?v=zRsfNUber9U&feature=player_embedded
• http://www.youtube.com/user/thestorystudio
• A white-label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.
• http://www.thestorystudio.com/what_weve_done/my_country - "There was such a clear connection between their brief and our visual design that the client could easily see how and why the future of the brand would unfold."
• I define the culture and people that enter OSE

Session 5 - Nov 2, 2012

• Rob Kirk - US audience - in the USA it is broad exposure through media
• Emily made Rob nervous - loss of control; contrived; tremendous story at OSE, but need to make sure TV doesn't control the message. If we can't do it in a correct way, we shouldn't do it - according to Kirk.
• Rob had a meeting w/ head guy of History Channel. Leader in reality vision. History channel - kind of tacky. Then there is H2 - content-oriented version. Serious content, not character-driven, contrived programming. Ex - http://en.wikipedia.org/wiki/Modern_Marvels - is an H2 program. Mike is the exec. Showed them TED Talk. Typically pitches 10 ideas, this time TED Talk was compelling. Not right for History Channel - but H2. Competes with Science Channel by Discovery channel.
• Key: absolute final editorial control lies in us. Not in contract, but show design must be focused in a specific way. H2 has 50 million homes. Ex - Modern Marvels has viewers. H2 Network started because History Channel left their core audience behind.
• Marcin - racing the time, bringing people together for production. People with basic capacity.
• Watch word in TV is stakes - business/financial; success or not;
• Mananging leadership, enterprise, production, recruiting
• Haliburton vs 12 Farmers.
• Powerful force - lots of strength to do this. Unique vision, strength, and quality. This would give a certain visibility - transparent - open source, transparency. Rob is wise and has been in this game. Non-interference basis - producing. Ex. They did 3 months of following basic training starting with civilians. Start of Army of 1 campaign.
• This involved 1 hour per week. On other days, just talk 'on the fly.'
• Works on my schedule - when is the time? Few shows for 2 months of filming.
• 3-12 months window for air time. Each episode - gather everything - 2 weeks. That depends.
• Time, machines, etc.
• Rob would be there a lot, and every phase of editing.
• Follow and non-interference. On the fly interviews. Once a week for an hour.
  • Creative direction is wholly Rob.
  • Preproduction - Rob understands what I am doing. 2 people - every day producer + Rob Kirk. Full time. Camera, sound, producer + production assistant. On-demand structure. The crew itself has to be on-board too. On-board with mission. Helping in what we are doing.
  • Series for 8-12 episodes right away. Popular series.
• Rob Kirk - working on 2 series right now - 12 people active + freelancers
• Emily rad small production as well - understands enterprise.
• About 8-12 months for the series all together. Shooting completed - then editing phase. Then may come back. $250k/hour episode.

Session 4 - Oct. 12, 2012

• Media strategy: Not even PBS, definitely not reality show, but a private sponsor to do a documentary.
• Emily has contacts who can make, market, and distribute to someone who supports me
  • Linda Abrams is a marketer
• Find a way to sell a story directrly RElates to people - but supported and marketed properly
• Emily talks to people - requires so much telling. GVCS is a tangible set. Thinks documentary would tell an introl
• Plan bigger thing but keep showing the little thing. Photogenic, compelling, plus building machines.
• Gus Stone designs experiences.

Session 3 - Sep. 28, 2012

• Jeremy Sketchup Architecture
• Captain Kirk for updates - no more than 30 seconds. Vlog. Coming out of Meditation.
• Talk to Rob Kirk - Digital Ranch
• Do a LiveStream for production runs
• Butterfly catcher (sales, positive always), sword eater (buck stops here) - identify who is what type. DISC. Cohen Williams makes every person take DISC system to understand personality style. Bill is cutting edge on character assessment - has his own version, not DISC.
• Emily assessment - I am a Heavy Producer
• Must work with Katherine on Style
• Bill Tobin
• Social Capital Markets
• Gus Stone - Systems Artist
• David Gurman - vibrant data
• Human Operating System
• Systems guy and Graphic Designer
• OD - Operations Design
• Marcin is Machine 51
  • Integrated Brain is the new Brain of the New Century
  • Eric Berlow and Rachel Armstrong are examples
• Identity is key to moving forward.
• Stand and promise is a tool for aligning actions in organization
  • I inspire my team to get on the same page
  • Recruiting tool for advisory board
  • Influences social media campaign
  • Influences graphic designer
  • Influences strategy - once we are clear, S&P influence all business activity
    • Helps us define differentiating point- stand tall where I am, they meet me where I am at
  • S&P is at highest level to keep me aligned
• Use S&P to drive strategy and ops, systems, people, commitments, conversation
• OSE is driving philosophy - but it's also my life
• GVCS is first product to market
• Will get Sketchup Case Study from architect on use in visualization and transfer from CAD

Session 1 - Sep. 13, 2012

• OSE_Brand, Marcin's_Proposed_Schedule, and Marcin Daily
• Goal: go over my story and Marcin's_Proposed_Schedule
• Review Apple discussion
• What is missing from Collaboratorium for Emily's clarity

Session 2

Recording of session: File:Emily2.mp3.tar.gz

• Nailing the promise and the (character) stand
• Use Zubaida Bai Character Stand as template
• My strong presence is needed to be out front, not like Jane Goodall
  • USe mass media and be out front
  • "Build Yourself" is a powerful offer
  • I can be revolutionary by virtue of my nature
  • Core value is Open. So let a TV show in. But can I control it? There will be challenges, but yes
  • Send the former offer to Emily on History Channel
  • Emily want to prepare this, it takes time, so I can turn it down.
  • Focus Forward is compelling, but does not show process.
  • If I am pulled into media, as long as I know who I am, if I am authentic, that will come through. Not Larry Ellison, not Jane Goodall
    • I am controllable by virtue of actions
    • Toolkit - yes
    • Handiest man in the world- let everyone feel power
    • Team up with right people
    • Producer and Network have ultimate editorial control
    • I would like to have ultimate 'positioning control' ie adherence to Character Stand with a taem member on our side
• There is interest upon first meeting, and continuing journey
• Words that are not discource - Autonomy is not discourse; Mastery is not discourse; Higher Purpose is not discourse
• Current Stand: We believe in producing material security, autonomy and abundance for all. And that when a persons’ physical reality is transformed they can not help but become empowered, responsible individuals in their community.
• Current Promise: We promise to remove barriers to material scarcity by unleashing access to know-how world wide.
• Promise - Design, build, test, document - 50 tools - teach. Foundation or platform for taking civilization to the next level.

Session 3

• Review strategy - value and promise - be clear -
• What is positioning in market and market strategy

Session 4

• Character Brief - see how above is codified in a character

Session 5

• Moving parts - 1 page document - summarizing our positioning
• It's a map of how often I need to take action social media, video, news - Media and Marketing strategy
  • Process for implementing brand infrastructure
  • Implementing brand infrastructure
  • Map of how often to act as above
• Hajj is online identity