Target Market Braindump

Notes

• Who is putting out podcast content?

Mental Model

Due to the rarity of the proverbial 5-Legged Dog customer of OSE, we need to identify classes of target markets to identify a beachhead market.

1. 5-Legged Dog - the True Believer - not well defined, and therefore we can't find them. These are rare, but all come from an open-centric community. Examples are Chris Log, Michel Log, Jessica Log (via GOSH, Jeremy Log, Marcin Log, William Log. Chris appears to have most direct experience in running an enterprise: their own full service 3D print shop. Jessica is a part time college lecturer. Jeremy is an early adopter. William is a full time private high school teacher. Marcin is a movement entrepreneur. All of us rate significantly above average on willingness to collaborate on bigger problems, with open source and libre culture backing our work. Michel and Chris are quite libre-centric. All of us are entrepreneurial - Marcin, Chris, Jeremy, Michel if I were to order these. There is also a clear distinction between open and collaborative. I still have to remind Michel and teach others to publish according to the 60 Second Rule.

Potential Customer Profile

• Joseph is a successful software engineer from silicon valley, but he has been disenchanted with the fact that the Gini Coefficient has failed to drop over the last 2 decades. That is: as prosperous as his life is, and as magical as the digital age has become, it does not sit well with him that entire continents still lack even marginal shelter, food production, healthcare, water and power. Joe sees the above issues as huge, but does not see a clear solution. He is an optimist, so he wants to find out more. He decided to begin a shift, retaining his silicon valley job. Fortunately, his job allows telecommuniting, and the level of his income allow him about 25% down time outside of work. He is looking for a way that, like for Fab City - cities can produce all that they need - and as a firm believer in open source and open to collaboration, understands that collaborative design can get us there. As a decent entrepreneur savvy in digital technology, he sees clear potential of finding a few more people like him to make a difference. He decides to start an open source microfactory in Detroit. Collaborating with the City of Detroit, and with 3 friends that share his vision, and gets one dozen more to commit to join him by putting in $50k to buy out at the bottom and join him in Detroit once he succeeds. He snaps up a run-down warehouse and a couple of adjacent city lots in Detroit for $50k total, with intent to build a microhouse community af 16. With this $800k commitment in the bank, he allocates $50k to equip his microfactory with open source tools, and has his group of 16 work on the project 25% of their time until they meet in detroit. With the $700k left, he spends $400k on a microhouse village of 16 homes, and builds that via Extreme Manufacturing in 2 weeks - with the assistance of an OSE Extreme Build where others chip in to help. With his 1 Gig fat pipe, begins to organize a development effort to produce tools - like Harbor Freight - but made in distributed microfactories. He starts with the Open Source Microfactory STEAM Camp to provide cash flow, spreading collaborative development throughout Detroit. Detroit becomes a point of light for prosperity within 5 years, becoming the first Open Source Microfactory that begins to spread to other cities at a rate of 3 per year. Joe started an enteprise training program for replicating their model far and wide, and is doing it all while producing 100% open, collaborative products that succeed in the marketplace. His first products were 3D printers, filament makers, and professional grade cordless drills - which have replaced the major brands in the marketplace due to their collaborative development process - which produced lifetime design and superior performance..
• Psychography - Joe believes in making the impossible possible. He is sufficiently ethical and global-visioned to consider the well-being of humanity as key to his own well-being. He is not afraid to share, and believes that we can grow the pie. His commitment to justice overrides his fear of sharing (collaborative economic development)
• Where does he live - Wired Magazine, Yes! Magazine, Hacker News
• Integrated approach -

Links

• Target Audience