Collaborative Marketing

About: Partnering With Enterprises that Already Have Products

Byline: Essential resources for an ethical economy.

We provide essential tools, techniques, product designs, and distribution towards the open source economy.

There is a synergy - we sell theirs, they sell ours. Each party is responsible for its own fulfillment, so it's low overhead - just a marketing funnel. From Loomly - [1]. For the OSE case, we also add collaboration with existing open hardware-friendly communities.

This is an opportunity to bring open source to the fore. The separate site, opensourcewarehouse.org - can be the place which promotes the open source economic goals of open hardware - and features products that are truly open source, OSHWA-OSI compliant.

It will have a certification committee which grades the product via Openometer and Distributive Enterprise metric.

Nobody is doing this for open/libre products. There are plenty of sites that focus on Fake Open Source.

The unique value proposition is that this is specific towards buying into the Open Source Economy Pledge - that you contribute your work for the benefit of all humankind. That means we teach people to produce and create wealth.

For people interested in:

1. Curated, open source components
2. Supported organizations - logos page for all approved orgs - Collaborative Branding, with some FOMO psychology
3. Fabricability is part of the equation - are there open source tools with which products are built?
4. Level 1 recursion - open source, efficient machines that build products or machines are available
5. Level 2 recursion - open source, efficient machines that produce the materials are available.
6. Level 3 - slavery footprint - no sweatshop labor, defined as people getting less than 10% of the value. All of these metrics can be on a scale.
7. Political Ponerology Pledge - this is not about power, but its distribution. Psychopathy is about power. Distributive Enterprise is the opposite of psychopathy - distribution of power.
8. Simple Sales - by Jens Dyvik - 2%.

Collaborative, Interdisciplinary Marketing

Ideas:

1. Marketing to completely different areas, such as 3D printed planetary gear wheels on a skateboard channel. [2]. Or ventilators with a medical channel or simply a hospital. This qualifies as collaborative - we are working on providing real solutions - but also we go into completely different disciplines than open source/sustainable communities/steam camps.
2. Collaborate with the 'competition' to lift everybody up.

Open Hardware Friendly-Communities Strategy

As we develop a coherent picture of Activity Areas for an integrated approach to GVCS completion, we make a more compelling offer for collaboration. When there are meaningful places to collaborate, and a meaningful team behind each collaboration, it makes it easier for others to join.

For open hardware communities, a good strategy could be updates on various forums, with updates on what we have to offer (new designs, new products, workshops) - which is effectively product marketing as we let people know the latest public developments, and invite further collaboration. This is a friendly way to do outreach to friendly communities.

OSE Opportunity

This is also a chance to create a Distributive Enterprise rating system, which rates companies for their capacity of mass creation of right livelihood via collaborative design for a transparent and inclusive economy of abundance. Who is helping bring self-determination to people by lower barriers to entry, for all people?

Value Proposition to Collaborator

To be developed:

We have an open source product, and a Product Page on our site, FB, and Forum. Other possible avenues:

1. Did you ever want to diversify? We can teach you to build our products, independently or under the OSE brand.
2. We are the only Distributive Enterprise in the world. Ie, we can train you to replicate our business, because it's good for the world.
3. We are interested in large-scale open source product development. Do you do hackathons or design/build/enterprise camps?

OSE Steps

1. Generate a list of candidate companies (see below)
2. Examine each of the companies - contact them - find existing collaborative marketing programs, or if they are interested in setting one up
3. Basic Ask:
   1. If they have a sales page, can they simply add us?
   2. One avenue is that each company is responsible for their own fulfillment
   3. Right now we have D3D Universal, D3D Pro as the existing products. OSE STEAM Camp.
   4. Start with criteria - 5 or so main points on requirements. Open Source - Collaborative - Kits for building - Entrepreneurial - Educators.
   5. Offer - as we go along, it's about finding entrepreneurial collaborators - who are interested in open source product development.
   6. Distributive Enterprise - we make an explicit offer of replicating their products.
   7. Start with Collaborative Marketing Invitation Email

Possibilities

(many were sponsors from 2020 summit - maybe dig former summits for other names)

1. Gigabot - open source?
2. Clickfunnels
3. Adafruit
4. Sparkfun
5. Lulzbot
6. Prusa
7. Gaudi Labs
8. OSHPark
9. Ultimaker
10. Prusa
11. Little Bits
12. N-O-D-E
13. Theremino
14. Mother Earth News
15. Popular Mechanics
16. Tom's 3D
17. Make
18. Tech Crunch
19. Gizmodo
20. Y Combinator - pitch a nonprofit venture
21. Hackster
22. OSHPark
23. Ultimachine
24. Hackaday
25. Ponoko
26. NYC Resistor - offer of free remote, no kit.
27. Kickstarter
28. Octopart
29. Tindie
30. Supplyframe Design Lab
31. BeagleBoard
32. Screaming Circuits
33. Opentrons - interesting in that they share open wet lab protocols for PCR and genetics. Excellent. Essentially, perfect for
34. ThingM. References to Media they were featured in - BoingBoing, LaughingSquid, Fast Company, The Colbert Report, Wired NextFest, Wired
35. OpenBCI
36. LDO Motors - sponsored OSHWA Summit
37. Redhat
38. ShopBot
39. Arducam
40. Framework
41. Spencer Wright
42. Tapster
43. Protocentral
44. Kenny Consulting
45. PCBWay
46. Watterott Electronic
47. DAI
48. Cyrcle Phone - are they open to distributive enterprise?
49. Hackerspaces - remote education events

Contacted

• Re:3D
• Jens Dyvik Fablab
• Daniele Ingrasia Fablab