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Instagram is a social media web site used for sharing photos and videos. Skillful use of hashtags and captions can help content on Instagram reach many people.
Images
- Photos should be ratio 1:1
- You can upload one or multiple photos per post
Videos
Videos are commonly shared as "Reels".
- Instagram Reels have a dedicated section in the Explore page, which means that your content can be discovered by users who are not already following you.
- Ideal length of the video is between 30-60 seconds.
Video upload requirements on Instagram
- The Video Upload Requirements are documented on Instagram here: https://help.instagram.com/1038071743007909/?helpref=uf_share
- Aspect ratio should be between 1.91:1 and 9:16.
- Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
- Videos are commonly shared as "Reels".
- The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.
You can use a tool like Kdenlive to edit a video to be good for Instagram.
- When you create a video on Instagram, you can use the share feature to create embeds on other sites, such as this example:
- If posting from a public account, other users can remix your video
Links
- OSE_Social_Media
- OSE Instagram - [[1]]
- Marketing
- Emily_Aiken