180 Degrees Consulting

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Revision as of 01:06, 23 April 2020 by Marcin (talk | contribs)
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Basics

  • This page goes over OSE's Collaboration with 180 Degree Consulting
  • The weekly video meeting link is This Google Meet

Meetings

Fri Apr 17, 2020

Fri Apr 10, 2020

Notes:

Beginning Questions - Apr 4, 2020

Questions for Open Source Ecology

  1. How does Open Source Ecology get money to fund these events (i.e. STEAM Camps, Competitions)? The events are self-funding. All of our work comes from programmatic revenue, such as the STEAM Camps. We also sell 3D printers and other machines. For the Incentive Challenge, we will look for a sponsor. However, we would like to run regular competitions from the revenue of the STEAM Camps, because the STEAM Camps are aimed at product development where the products are taken to market as a result of the Incentive Challenges.
  2. How much does 1 event (i.e. competitions, STEAM Camps) usually cost Open Source Ecology? We do a 50/50 revenue share with instructors, so for every person that signs up ($1000 revenue per person after material costs), OSE revenue share is about $500/paying customer. This revenue covers marketing, travel, and organizational costs.
  3. What does Open Source Ecology see as the main issue when it comes to communicating Open Source Ecology’s goals and values to the public? I think it's the complexity of our message, but probably most confusing is our claim of 'growing the pie for everyone.' Ie, our promise is creating open, collaborative enteprises for producing things - but it seems that people balk at this idea because they don't see how they could make money if products are open source. One has to study the revenue model carefully to understand that cooperation is an advantage, not a cost. We would need to simplify this message so people are clear about our promise.
  4. What is Open Source Ecology’s current marketing strategy? We post on our main website (https://www.opensourceecology.org/workshops-and-programs/), front page of our wiki (https://wiki.opensourceecology.org/wiki/Main_Page), OSEmail newsletter, and social media - see OSE Social Media.
  5. What marketing resources does Open Source Ecology currently employ? We don't hire any other marketing sources. We do have access to AdWords ($10k/month for free to nonprofits), but we don't know how to use it effectively. We have a decent promotional video for the STEAM Camps - as in our last announcement [1]
  6. What current and past marketing activities has Open Source Ecology done? Not really any - we haven't run any specific marketing campaigns. People from our internal audiences would sign up if we ran a few workshops per year - but now we are scaling our events and we have tapped out our internal audiences.
  7. Has Open Source Ecology reached out to college campuses yet? If so, how has Open Source Ecology gone about it and how successful was it? - I have done a College Tour 2014 - but beyond that, we have not started a formal program. Right now, it's rather ad-hoc - I communicate with individuals who express interest. It's time to organize a more formal campaign - some notes were started at OSE_Chapters_at_Universities.
  8. What marketing efforts have Open Source Ecology done in the past for the STEAM Camps? Already covered above.
  9. Does Open Source Ecology want all of the 12-24 events to be in different locations? Yes. The idea is to do mass collaboration, and practically speaking, the instructors will be located at those locations. So it's about matching avaialable instructors to different locations. Doing different locations facilitates logistics, in our thinking.
  10. Would all the 12-24 events be happening all at once or within a timeframe (i.e. 3 months)? The idea was to run them all at the same time, so it's a massive sprint that provides visible and exciting results that leverage effective collaboration. It's part of our concept of Extreme Manufacturing - with many teams working in unison. You can see more in the Wikipedia Article on Extreme Manufacturing
  11. Are there any constraints to how we market the STEAM Camps (i.e. monetary, legal, organizational constraints)? No legal constraints, but definitely organizational: staff to execute the marketing strategy. We don't have anyone in this role at this time. We have an Event Planner Job Announcement for the STEAM Camps and are looking for a candidate. Regarding monetary constraints - these could be addressed by people signing up for events, which pays for all the costs involved. So that revenue from registrations should cover marketing expenses. We are also recruiting instructors - see So,_You_Want_to_Be_an_Open_Source_Microfactory_STEAM_Camp_Instructor?. Without finding more instructors (currently we have 6), we cannot make our quotas.
  12. Who are the decision makers of Open Source Ecology when it comes to implementing our recommendations? It is I.
  13. What are some complications you have identified for recruiting people to participate in the STEAM Camps?. This question should be broken into recruiting instructors, and recruiting participants. Both are needed. For instructors, the main challenge is that we are looking for 5-legged dogs: open source, supercooperators, entrepreneurs, builders, and teachers - all in one. The skill set involved revolves around open source toolchains. The mindset revolves around collaboration and comfort in a creative process. There are just not so many people that fit the profile. For participants - some of the complications are taking 9 days off to do the STEAM Camp. But I think the main challenge to recruiting participants is publishing more refined curriculum online and publishing related videos, so that this serves as marketing for the STEAM Camps - by showing the depth of the content - with the understanding that it's even better at the live event. It seems that our marketing would improve when people get a deeper preview of the material covered - as it may seem too hard to believe that we can actually offer all that we do in such a short time. This would require refining/perfecting the curriculum to a higher degree, and perhaps also creating online MOOCs which also serve to market both the live event and the remote participation option. At the same time, it seems to me that simply advertising more would put this out in front of more people, so that even without the additional assets generated, we should be able to attract more people - because what we have already is quite compelling.

Notes - Meeting 3/23/20

  • Megan - pres of UC Irvine
  • Matthew - engagement manager
  • Chapman - engagement manager
  • Matthew + Chapman will be points of contact
  • Midproject - prioritization meeting. Matrix graph - as far as what to focus on
  • 10 week project - because quarter system
  • Meetings - weekly
  • STEAM Camps - skills to collaborate - skills to build

Contract

Edit

Project Proposal

view or edit on Google Docs

Followup

Keshan Huang <khuang@180dc.org> Attachments Mar 6, 2020, 1:19 PM (2 days ago) to me, ncharinos, Shivani

Hi Marcin,

It was a great pleasure meeting you today and I look forward to finding a way to get you up and started this upcoming semester. As per our discussion, I am attaching a Project Brief Template that would be great if you can complete it by next Wednesday 3/11. The following guidelines are useful to complete the document:

Provide a background of the organization and its current situation,

Specify a project that you would like to conduct with 180DC, as we discussed,

Provide key deliverables that you would like the 180 team to achieve, taking into consideration what constitutes a successful project with 180DC,

In the other information section, you can provide further information that you would like the 180DC branch to know about.


Please let me know if you have any further questions on the above. Once you finalize the project brief, I will come back with comments if necessary and we can finalize it.

Best regards,

Keshan

First Meeting - Friday March 6, 2020

  • Started in Sydney - 2007
  • Now 140 chapters - in 35 countries
  • Marketing, impact measurement, revenue generation
  • GLP - Global Leadership Team - calling from Sweden, India, Keshan Huang. Shivani.
  • Potential project for September
  • Socially oriented impact -
  • Grad or undergrad or both - could be any student. But generally - mentoring scheme - McKinsey, Deloitte. Mentors are volunteers.
  • Cheap high quality consulting.
  • Keshan - Junior at Columbia U - art history and econ
  • Aug-Sep start of project.

Conclusions

Current Work/Plan

See Also

Useful Links

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