Slide 29

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The open source production model is also reasonable. The bottom line is typical 5-10 fold cost reduction. This cost reduction also makes various forms of high-tech self-providing possible – such as harvesting all of your own energy or making all of your fuels.

The economics work in favor of working together: zero competitive waste, zero R&D, copitalization, marketing, and inventory costs. You are your own boss, you capture the value of honest work. Marketing is via social networks or word of mouth – you don’t need too much production because your wares last a lifetime – and you’ve got more important interests to pursue than struggling for survival.

We also see the OSE as a guardian and steward of this process. If we see monopolistic behavior developing, we may step in to production ourselves – on-demand – or work on incubating other producers. We provide a way to keep the standards of the OSE Label, by creating a certifying quality control organization.

The bottom line, together we can make a better economy. That’s exactly what we’ve seen with the CEB press – and I must add, that on a personal level, it is rewarding to approach people with a progressive, transformative agenda – because many people are quite excited about becoming a part of the solution. There is just another type of energy when you are operating in a world where it’s not just about ripping somebody off or stealing their resources – which is unfortunately the norm.