Marketing: Difference between revisions

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This page lists all the audiences that are interested in openfarmtech.org products. It is for use by the openfarmtech marketing team - which is anyone in our loose association of supporters who publicize the work of the Open Source Ecology movement.
{{Organization}}
=2022=
<html><blockquote class="twitter-tweet"><p lang="en" dir="ltr">You can go to school and spend years trying to learn about great marketing.<br><br>Or you can spend a few minutes watching Steve Jobs - all marketers should watch: <a href="https://t.co/I2kMipVg3n">pic.twitter.com/I2kMipVg3n</a></p>&mdash; Vala Afshar (@ValaAfshar) <a href="https://twitter.com/ValaAfshar/status/1561892605637853185?ref_src=twsrc%5Etfw">August 23, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></html>


If you're looking for marketing content, go to [[marketing materials]].
=Tools=
*[[Doodly]] - what is an [[OSalt]] for Doodly?
*[[Clickfunnels]] - any OSalt here?


'''What to Do?'''
=Marketing management=
==Next meeting==
* 2020, April, (19:00 UTC)


Please spread the word about Open Source Ecology to everyone you know, especially those that might be interested in joining us here or supporting OSE. You can use the [[marketing materials]] to help.
'''Topic suggestions'''
* Purpose
** Reach out to people who may be interested in attending STEAM camp workshops
* Strategy
* Execution
* Templates
** Press releases
** Copy writing


=Marketing Contacts=
'''See also'''
Please post marketing contacts on this page. Then, please contact them. If you have contacted them, indicate so. You could also post your email, and keep a paper trail by putting the emails into [[Marketing Responses|marketing responses]].
[[180 Degree Consulting]]


=Marketing List=
===Invitation===
<html><iframe src="https://docs.google.com/presentation/d/e/2PACX-1vSTBchZtW9Je9vBlKYHNYeY5qrAQZKy-XuAkC2OCok70KO1K8lh4SfikmokUP8-0hdDbbXc0SXG_A9b/embed?start=false&loop=false&delayms=3000" frameborder="0" width="550" height="340" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe></html>


==Open Source Organizations==
===Marketing ideas===
* [http://www.appropedia.org Appropedia]
*Open Sustainability Network - [http://www.appropedia.org/Open_Sustainability_Network]
*http://www.danielbachhuber.com/ - Vinay and Mark talking with Daniel on open documentation.
*info@communicopia.com - http://www.communicopia.com/who-we-are/contact-us#vancouver - on viral marketing
*http://openeverything.wik.is/
*http://p2pfoundation.net/Category:Open
* [http://www.wikieducator.org WikiEducator]


==Permaculture==
==Marketing kanban board==
*over 200k people worldwide are trained in permaculture and need open sourced ecological technologies to employ in their systems. OSE can provide a framework for collaborative permaculture technology innovation. I've spoken with many permaculturists who are looking for online collaborative spaces to share species lists, parts and element designs. speak with permaculture magazines about an article on OSE as a permaculture technology innovation network for element design. [http://www.permacultureactivist.net/ Permaculture Activist: USA] and [http://www.permaculture-magazine.co.uk/ Permaculture Magazine: UK] [[User:Liam.rattray|Liam.rattray]] 17:42, 30 October 2009 (UTC)
<html><iframe src="https://docs.google.com/presentation/d/1HV8sMZNod1wMpO7af6NGx5ixsXcz1aw6qR3HLncE6gk/edit?&rm=minimal" width="780" height="480" seamless></iframe></html>
[https://docs.google.com/presentation/d/1HV8sMZNod1wMpO7af6NGx5ixsXcz1aw6qR3HLncE6gk/edit#slide=id.g8398230971_0_0 link]


==Localization==
*http://relocalize.net/
*Community supported manufacturing (CSM) - http://www.postcarbon.org/relocalize/manufacturing - see [http://openfarmtech.org/csm.ppt Powerpoint on proposed industry]


==Abundance==
==Marketing Schedule template==


*http://www.artofabundance.com/about_paula.htm
==Marketing task list & descriptions==


==Back to the Land==
=Basics=
*back40forums.com
*This page is a list of various [[OSE]] marketing related pages.
* [[Google Ad Grant Strategy]]


==Survival==
=Details=
[[The Survival Podcast]]
==Message==
*[[Core message]]
*[[:Category:Slides]]


==Peak Oil==
==Active==
*Sharon Astyk from a peak oil reference - http://sharonastyk.com/
*[[TED Talk]]
*[[Brochure]]
*[[Kickstarter Publicity Plan]]
*[[Target Audience for STEAM Camps]]
*[[YouTube#Targeting a specific audience|Targeting a specific audience on YouTube]]


==Open Source Economics==
==Social Media==
*Institute for the Future - http://www.iftf.org/tech
*[[OSE's Social Media Accounts]]
*[[OSE Developer's Social Media Accounts]] (list of people's pages (mainly youtube etc, for following progress such as the belize CEB project, etc)
*[[OSE Developer Youtube Channel]] (as a sort of "technical" page, more so for missed meetings, rather than "generic person" targeted pr
*[[OSE Use of Employment Websites]] (Most likely for if paid workers will be needed, great way to "get the project out there")
*[[OSE Use of Volunteer Recruiting Websites]] (Don't know how often these are used, but may help in sourcing volunteers for builds, hackathons etc)


==Free School Movement==
===Social Media tools===
* [https://signuptoday.hootsuite.com/emea-row-eur-pro-sem-nb/?utm_source=bing&utm_medium=cpc&utm_campaign=selfserve-bau-emea-en--row-pua-search-nonbranded-BMM-NORDICS&utm_term=%2Bsocial%20%2Bmedia%20tool&msclkid=41cbd38fa2e81670f7608d2f8f71e3e8 '''Hootsuite'''] - business standard for scheduling and posting to multiple social media accounts
* [https://buffer.com/ '''Buffer'''] - ditto. Used by Spotify and Farmbot


==Other Outside Audiences==
===Social Media See also===
* [https://blog.hootsuite.com/facebook-pixel/ Hootsuite article] regarding Facebook pixel or no pixel. Some interesting data; how can we copy the results without using pixel to increase ethics?


*Video website equivalnet to YouTube, with tractors only - [[LifeTrac]] would be a welcome addition. - [[http://www.youtractor.com/]]
=Related Pages on This Wiki=
*'Green industry' website for people in lawn care and landsaping - who had a discussion about 'tractor vs. skid' loader. [[LifeTrac]] is both. - [http://www.lawncafe.com/t9210-skidsteer-v-tractor.html]
*[[Marketing Strategy]]
*Another 'green industry' site - [[http://www.lawnsite.com/archive/index.php/t-3038.html]]
*[[Marketing Distillations]]
*CEB block is one of their relief technologies - [http://www.ecoshelter.org] - Vinay interviewed them
*[[Marketing Research]]
*[[Marketing Materials]]
*[[GVCS Publicity Plan]]
*[[Marketing Archive]]
*[[Contacts]]
*[[Factor E Farm in 5 Minutes]]
*[[Marketing Brochure Old]]
*[[Supporting Information]]
*[[Key phrases]]
*[[Keywords]]
*[[Outreach 2010]]
*[[Talk:Marketing]]
*[[Distillations]]
*[[Publishing Guidelines]]


* Contact some students, specifically Oberlin College, The Rural Studio, and University of Vermont
=Branding Kit=
* Logos
** [[OSE Logo]]
* Press release templates
* [[OSE Fonts]], sizes, colours
* Presentation templates: google sheet + google doc templates


==Allied Efforts==
<gallery>
Image:OSE-identity-guidelines-v1-5-2.jpg|Logo proportions
Image:OSE-identity-guidelines-v1-5-3.jpg|Using the logo
Image:OSE-identity-guidelines-v1-5-6.jpg|Logo uses to avoid
Image:OSE-identity-guidelines-v1-5-4.jpg|OSE color reference
Image:OSE-identity-guidelines-v1-5a.jpg|Arvo typeface
</gallery>
'''Source:''' [[Jean-Baptiste_Log_-_2014#OSE_Graphic_Guidelines]]


*Sandi Brockway from Macrocosm USA - [[http://www.macronet.org/]]
=See Also=
*John Robb at Global Guerrillas - [http://globalguerrillas.typepad.com/globalguerrillas/]
*[[Marketing Automation]]
*[[How Precious Plastic Does PR]]
*[[Media]]
*[[Press]]
*[[Interviews]]
*[[Development Strategy]]
*[[Marketing Operations Manual]]
*[[D3D Marketing]]
*[[OSE Tipping Points]]
*[[World Records]]
*[[Practical Publicity Stunts]]
*[[OSE STEAM Camp email examples]]


==Musicians==
=Links=
*[http://en.wikipedia.org/wiki/Marketing Wikipedia:Marketing]


*http://www.riotfolk.org/ - rec'd by ama
[[Category:Collaboration Discussions]]
 
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[[Category:Marketing]]
[[Category:Marketing]]
[[Category: PR]]

Latest revision as of 07:19, 23 August 2022

Organization
edit

Index Guide 2012 Rollout Plan | Mission Needs Funding Structure Strategy Governance | Media Marketing | Development Documentation Archive

GVCS Tools | Tasks Resource Map Network | Meetings | International Places Europe | Start your project!

2022

Tools

Marketing management

Next meeting

  • 2020, April, (19:00 UTC)

Topic suggestions

  • Purpose
    • Reach out to people who may be interested in attending STEAM camp workshops
  • Strategy
  • Execution
  • Templates
    • Press releases
    • Copy writing

See also 180 Degree Consulting

Invitation

Marketing ideas

Marketing kanban board

link


Marketing Schedule template

Marketing task list & descriptions

Basics

Details

Message

Active

Social Media

Social Media tools

  • Hootsuite - business standard for scheduling and posting to multiple social media accounts
  • Buffer - ditto. Used by Spotify and Farmbot

Social Media See also

  • Hootsuite article regarding Facebook pixel or no pixel. Some interesting data; how can we copy the results without using pixel to increase ethics?

Related Pages on This Wiki

Branding Kit

  • Logos
  • Press release templates
  • OSE Fonts, sizes, colours
  • Presentation templates: google sheet + google doc templates
  • Logo proportions

    Logo proportions

  • Using the logo

    Using the logo

  • Logo uses to avoid

    Logo uses to avoid

  • OSE color reference

    OSE color reference

  • Arvo typeface

    Arvo typeface

Source: Jean-Baptiste_Log_-_2014#OSE_Graphic_Guidelines

See Also

Links

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