Marketing: Difference between revisions

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==Marketing==
{{Organization}}
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments.It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
=2022=
<html><blockquote class="twitter-tweet"><p lang="en" dir="ltr">You can go to school and spend years trying to learn about great marketing.<br><br>Or you can spend a few minutes watching Steve Jobs - all marketers should watch: <a href="https://t.co/I2kMipVg3n">pic.twitter.com/I2kMipVg3n</a></p>&mdash; Vala Afshar (@ValaAfshar) <a href="https://twitter.com/ValaAfshar/status/1561892605637853185?ref_src=twsrc%5Etfw">August 23, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></html>


==Details==
=Tools=
*[[Category:Slides]]
*[[Doodly]] - what is an [[OSalt]] for Doodly?
*[[Marketing Distillations]]
*[[Clickfunnels]] - any OSalt here?
 
=Marketing management=
==Next meeting==
* 2020, April, (19:00 UTC)
 
'''Topic suggestions'''
* Purpose
** Reach out to people who may be interested in attending STEAM camp workshops
* Strategy
* Execution
* Templates
** Press releases
** Copy writing
 
'''See also'''
[[180 Degree Consulting]]
 
===Invitation===
<html><iframe src="https://docs.google.com/presentation/d/e/2PACX-1vSTBchZtW9Je9vBlKYHNYeY5qrAQZKy-XuAkC2OCok70KO1K8lh4SfikmokUP8-0hdDbbXc0SXG_A9b/embed?start=false&loop=false&delayms=3000" frameborder="0" width="550" height="340" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe></html>
 
===Marketing ideas===
 
==Marketing kanban board==
<html><iframe src="https://docs.google.com/presentation/d/1HV8sMZNod1wMpO7af6NGx5ixsXcz1aw6qR3HLncE6gk/edit?&rm=minimal" width="780" height="480" seamless></iframe></html>
[https://docs.google.com/presentation/d/1HV8sMZNod1wMpO7af6NGx5ixsXcz1aw6qR3HLncE6gk/edit#slide=id.g8398230971_0_0 link]
 
 
==Marketing Schedule template==
 
==Marketing task list & descriptions==
 
=Basics=
*This page is a list of various [[OSE]] marketing related pages.
* [[Google Ad Grant Strategy]]
 
=Details=
==Message==
*[[Core message]]
*[[:Category:Slides]]
 
==Active==
*[[TED Talk]]
*[[Brochure]]
*[[Kickstarter Publicity Plan]]
*[[Target Audience for STEAM Camps]]
*[[YouTube#Targeting a specific audience|Targeting a specific audience on YouTube]]
 
==Social Media==
*[[OSE's Social Media Accounts]]
*[[OSE Developer's Social Media Accounts]] (list of people's pages (mainly youtube etc, for following progress such as the belize CEB project, etc)
*[[OSE Developer Youtube Channel]] (as a sort of "technical" page, more so for missed meetings, rather than "generic person" targeted pr
*[[OSE Use of Employment Websites]] (Most likely for if paid workers will be needed, great way to "get the project out there")
*[[OSE Use of Volunteer Recruiting Websites]] (Don't know how often these are used, but may help in sourcing volunteers for builds, hackathons etc)
 
===Social Media tools===
* [https://signuptoday.hootsuite.com/emea-row-eur-pro-sem-nb/?utm_source=bing&utm_medium=cpc&utm_campaign=selfserve-bau-emea-en--row-pua-search-nonbranded-BMM-NORDICS&utm_term=%2Bsocial%20%2Bmedia%20tool&msclkid=41cbd38fa2e81670f7608d2f8f71e3e8 '''Hootsuite'''] - business standard for scheduling and posting to multiple social media accounts
* [https://buffer.com/ '''Buffer'''] - ditto. Used by Spotify and Farmbot


===Social Media See also===
* [https://blog.hootsuite.com/facebook-pixel/ Hootsuite article] regarding Facebook pixel or no pixel. Some interesting data; how can we copy the results without using pixel to increase ethics?


==See Also==
=Related Pages on This Wiki=
*[[http://en.wikipedia.org/wiki/Marketing Wikipedia:Marketing]]
*[[Marketing Strategy]]
*[[Marketing Distillations]]
*[[Marketing Research]]
*[[Marketing Materials]]
*[[GVCS Publicity Plan]]
*[[Marketing Archive]]
*[[Marketing Archive]]
*[[Contacts]]
*[[Factor E Farm in 5 Minutes]]
*[[Marketing Brochure Old]]
*[[Supporting Information]]
*[[Key phrases]]
*[[Keywords]]
*[[Outreach 2010]]
*[[Talk:Marketing]]
*[[Distillations]]
*[[Publishing Guidelines]]
=Branding Kit=
* Logos
** [[OSE Logo]]
* Press release templates
* [[OSE Fonts]], sizes, colours
* Presentation templates: google sheet + google doc templates


<gallery>
Image:OSE-identity-guidelines-v1-5-2.jpg|Logo proportions
Image:OSE-identity-guidelines-v1-5-3.jpg|Using the logo
Image:OSE-identity-guidelines-v1-5-6.jpg|Logo uses to avoid
Image:OSE-identity-guidelines-v1-5-4.jpg|OSE color reference
Image:OSE-identity-guidelines-v1-5a.jpg|Arvo typeface
</gallery>
'''Source:''' [[Jean-Baptiste_Log_-_2014#OSE_Graphic_Guidelines]]


=See Also=
*[[Marketing Automation]]
*[[How Precious Plastic Does PR]]
*[[Media]]
*[[Press]]
*[[Interviews]]
*[[Development Strategy]]
*[[Marketing Operations Manual]]
*[[D3D Marketing]]
*[[OSE Tipping Points]]
*[[World Records]]
*[[Practical Publicity Stunts]]
*[[OSE STEAM Camp email examples]]


=Links=
*[http://en.wikipedia.org/wiki/Marketing Wikipedia:Marketing]


[[Category:Collaboration Discussions]]
[[Category:Marketing]]
[[Category:Marketing]]
[[Category: PR]]

Latest revision as of 07:19, 23 August 2022

Organization
edit

Index Guide 2012 Rollout Plan | Mission Needs Funding Structure Strategy Governance | Media Marketing | Development Documentation Archive

GVCS Tools | Tasks Resource Map Network | Meetings | International Places Europe | Start your project!

2022

Tools

Marketing management

Next meeting

  • 2020, April, (19:00 UTC)

Topic suggestions

  • Purpose
    • Reach out to people who may be interested in attending STEAM camp workshops
  • Strategy
  • Execution
  • Templates
    • Press releases
    • Copy writing

See also 180 Degree Consulting

Invitation

Marketing ideas

Marketing kanban board

link


Marketing Schedule template

Marketing task list & descriptions

Basics

Details

Message

Active

Social Media

Social Media tools

  • Hootsuite - business standard for scheduling and posting to multiple social media accounts
  • Buffer - ditto. Used by Spotify and Farmbot

Social Media See also

  • Hootsuite article regarding Facebook pixel or no pixel. Some interesting data; how can we copy the results without using pixel to increase ethics?

Related Pages on This Wiki

Branding Kit

  • Logos
  • Press release templates
  • OSE Fonts, sizes, colours
  • Presentation templates: google sheet + google doc templates
  • Logo proportions

    Logo proportions

  • Using the logo

    Using the logo

  • Logo uses to avoid

    Logo uses to avoid

  • OSE color reference

    OSE color reference

  • Arvo typeface

    Arvo typeface

Source: Jean-Baptiste_Log_-_2014#OSE_Graphic_Guidelines

See Also

Links

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