Marketing

Organization

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Tools

• Doodly - what is an OSalt for Doodly?
• Clickfunnels - any OSalt here?

Marketing management

Next meeting

• 2020, April, (19:00 UTC)

Topic suggestions

• Purpose
  • Reach out to people who may be interested in attending STEAM camp workshops
• Strategy
• Execution
• Templates
  • Press releases
  • Copy writing

See also 180 Degree Consulting

Marketing kanban board

link

Basics

• This page is a list of various OSE marketing related pages.
• Google Ad Grant Strategy

Details

Message

• Core message
• Category:Slides

Active

• TED Talk
• Brochure
• Kickstarter Publicity Plan
• Target Audience for STEAM Camps
• Targeting a specific audience on YouTube

Social Media

• OSE's Social Media Accounts
• OSE Developer's Social Media Accounts (list of people's pages (mainly youtube etc, for following progress such as the belize CEB project, etc)
• OSE Developer Youtube Channel (as a sort of "technical" page, more so for missed meetings, rather than "generic person" targeted pr
• OSE Use of Employment Websites (Most likely for if paid workers will be needed, great way to "get the project out there")
• OSE Use of Volunteer Recruiting Websites (Don't know how often these are used, but may help in sourcing volunteers for builds, hackathons etc)

Social Media tools

• Hootsuite - business standard for scheduling and posting to multiple social media accounts
• Buffer - ditto. Used by Spotify and Farmbot

Social Media See also

• Hootsuite article regarding Facebook pixel or no pixel. Some interesting data; how can we copy the results without using pixel to increase ethics?

Related Pages on This Wiki

• Marketing Strategy
• Marketing Distillations
• Marketing Research
• Marketing Materials
• GVCS Publicity Plan
• Marketing Archive
• Contacts
• Factor E Farm in 5 Minutes
• Marketing Brochure Old
• Supporting Information
• Key phrases
• Keywords
• Outreach 2010
• Talk:Marketing
• Distillations
• Publishing Guidelines

Branding Kit

• Logos
  • OSE Logo
• Press release templates
• OSE Fonts, sizes, colours
• Presentation templates: google sheet + google doc templates

• 

  Logo proportions

• 

  Using the logo

• 

  Logo uses to avoid

• 

  OSE color reference

• 

  Arvo typeface

Source: Jean-Baptiste_Log_-_2014#OSE_Graphic_Guidelines

See Also

• Marketing Automation
• How Precious Plastic Does PR
• Media
• Press
• Interviews
• Development Strategy
• Marketing Operations Manual
• D3D Marketing
• OSE Tipping Points
• World Records
• Practical Publicity Stunts
• OSE STEAM Camp email examples

Links

• Wikipedia:Marketing